Lexington Services Introduces First-To-Market Hotel Website Package Booking Engine

Dallas, Texas | Lexington Services, a subsidiary of VIP Investment Corp. and a channel marketing provider committed to being ‘the number one producer of reservations and profitability per client’ for hotels announced it is expanding its reservation booking services with the introduction of a new Internet package-booking engine for hotel websites. Package Select® is a revenue-boosting booking engine with advanced packaging capability that allows on-line hotel shoppers to book property amenities and services, like spa treatments, tennis lessons, meals, or purchase event tickets or third-party activity reservations, quickly and conveniently as they make their hotel reservations. Lexington Services is the first company to offer this advanced hotel website package-reservation capability.

“With Package Select hotels can offer the same reservation services as the major merchant websites,” said Lexington Services President, Kelly Blake. “Lexington’s focus is driving profitability for its clients, and our new package booking engine gives hotels the ability to build and control alliances with local restaurants, sports venues and other business and sell their services on their website with guest rooms. Properties using this kind of package strategy see a dramatic increase in their RevPAR.”

Package Select goes beyond other website booking functionality that limits shoppers to reserving guest rooms. With attractive web page design, Package Select allows hotels to boost RevPAR by marketing and selling amenities and services to guests before they arrive on property, and does this over the Internet from a property’s own site. Guests can choose from a variety of add-on services to create their own business trip package or vacation when they book their room, and Package Select can display individual prices for each added service, or bundle pricing to show only the total package rate.

Lexington Services’ new website booking engine gives shoppers online tools to build their perfect package on fewer screens for better service and more convenience. Hotels using Package Select will take advantage of the latest Flash Macromedia technology to make their sites easier to use by requiring the least number of clicks-to-book to ensure they convert more lookers to bookers. For hotels that want greater flexibility, Package Select may also be used as a traditional room-only booking engine that employs the latest in technology design and capability.

See Package Select in action and subscribe to this new technology at Lexington Services HITEC Booth 420

About VIP Investment Corp and Lexington Services - VIP Investment Corp. acquired Lexington Services in November of 2003 through a wholly owned subsidiary. Lexington Services (www.lexres.com) is a channel marketing organization that drives revenue for hoteliers through a multi-channel reservation sales center, the adoption of leading-edge technology, and partnerships with clients to provide ongoing education. VIP Investment Corp. also owns VIP International Corporation of Calgary Canada. VIP Investment Corporation (www.vipintcorp.com), through its ownership of VIP International and Lexington Services is the industry's second largest provider of reservation sales services to hotels, car rental companies and airlines, serves more than 5,000 clients worldwide. The privately held Calgary, Alberta-based firm pursues a mission of being "The number one producer of bookings and profitability per client." This is accomplished through mastering the electronic channel marketing environment, developing and implementing strategies for each client's unique position, and educating customers about how to optimize participation in the changing electronic marketplace. The service provides a central distribution point to every viable Internet Web booking site, and to all of the major global distribution systems including Sabre, Galileo, Pegasus, WorldRes, Amadeus, and Worldspan. VIP Investment Corp. is headquartered in Calgary, Canada with a USA subsidiary headquarters in Dallas, Texas and significant development office presence in Denver, Colorado, London, United Kingdom, Hong Kong and other cities located around the world.