Eden Hotelgroup to install City.Optims revenu management system

SP Networks BV (Netherlands), the Benelux distributor of Optims RMS remains on-track with the simultaneous installation of three Eden Hotelgroup properties in Amsterdam. The centralized reservations team of the Eden Hotelgroup uses City.Optims to consolidate information from the 3 properties, with a plan in place for the 3 additional Dutch properties of the Group outside of Amsterdam to eventually migrate to the City.Optims product – something achievable with zero data loss due to the already installed extractors in these hotels in Groningen, Rotterdam and Zutphen.

Elvira Wilthagen, Director of Sales & Marketing Eden Hotelgroup says “Already three months after the installation of the program we benefit clearly from the system. It made all employees involved in revenue management, the reservations and sales department as well as the front desk teams of all three hotels, much more aware of the importance of internal procedures and opportunities to increase the room revenue per available room”.

Veronique van der Roer, Director of SP Networks BV says “This is a very exciting project for us at SP Networks as having 3 properties running on Optims RMS within one major city is ideal for demonstrating its full yielding capability and potential. In addition, the plans of constructing an extension tower to the flagship Best Western Eden Hotel in Amsterdam will further influence and affect the dynamics of the system – something that will only add a gloss to how well Optims RMS functions under any and every condition.”

This is definitively proving to be a wonderful year for Optims and its 3 ranges of products on local or ASP solutions - over 70 new properties signed since January 2004, more than 40 international hotel chains for our City.Optims product, and the fact that Optims is unquestionably the most widely used Yield Management system for hotels in the World! We were hoping to give The Eden Group a warm welcome as a new client and we certainly seem to have achieved that, with their installed properties already experiencing the benefits of City Optims after such a short period. This only increases our determination to continually improve all our products to stay ahead of the curve, and reinforces our belief that results definitely speak louder than promises.", states Bruno des Fontaines, Vice President Optims RMS.

The Eden Hotelgroups’ decision to go with Optims RMS was arrived upon after presentation of the product, feedback from, and discussion with each of the Owners and General Managers of the 6 hotels in the chain. The consensus reached clearly established the fact that City.Optims RMS is seen as the thread that links and optimizes the yield elements of a chain - regardless of size, location or turnover.

Eden Hotelgroup - The Eden Hotelgroup is a Dutch family-owned company, exploiting hotels and apartments throughout Holland. In 1977, the company started with the purchase of the Best Western Eden Hotel in Amsterdam (340 rooms now and enlarged to 405 rooms in 2005). From 1998 till now, The Eden Hotelgroup purchased the Best Western Lancaster Hotel (92 rooms) and the Tulip Inn Amsterdam Centre (70 rooms) in Amsterdam, the Best Western Savoy Hotel (94 rooms) in Rotterdam, the Best Western Cityhotel (93 rooms) in Groningen and the Eden Hotel Zutphen (74 rooms) in Zutphen. The Eden Hotelgroup B.V. is 100% owner of the operating companies and properties.

SP Networks BV - SP Networks BV was established in 2001 in the Netherlands with a primary focus on the areas of Yield Management solutions and Network Security and Integrity for all scales of organization. Since the company’s inception, SP Networks has become a dynamic distribution limb in the Benelux region for the Optims RMS range of products.With its critical involvement in the signings of several highprofile chain deals (including Park Plaza Europe BV, Eden Hotelgroup BV, Golden Tulip Worldwide), SP Networks has already established itself as an integral corporate element in the field of automated Revenue Management solutions for the hospitality sector in Europe.

OPTIMS - Optims develops and implements Information Technology solutions dedicated to optimising management methods and revenues. Optims has been serving the Hospitality, Tourism, Catering, Transport and Travel Industries through three complementary technologies. These include Property Management Systems (PMS), Yield Management Solutions known as Revenue Management Systems (RMS) and Central Reservation Systems (CRS). Optims is the leading European developer of IT solutions for the Hospitality market. The Company has over 6,500 customers in more than 70 countries. Among Optims’ prestigious clientele are Accor, Meridien, Envergure, Châteaux & Hôtels de France, Fram, Thistle, Boscolo, Nouvelles Frontières, Radisson, Savoy Group… Amadeus, one of the worlds leading global distribution system (GDS), holds a 30% shareholding in Optims.

Optims issued its Initial Public Offering (IPO) on the Nouveau Marché in the Paris Stock Exchange in June 2000 (SICOVAM code: 7652).

CONTACTS:

Eden Hotelgroup BV
Elvira Wilthagen – Director of Sales & Marketing Eden Hotelgroup
Amstel 144 - NL - 1017 AE Amsterdam
Tel : +31-(0)20 530 78 42 – Fax : +31-(0)20 530 78 19
E-mail : [email protected]

SP Networks BV
Véronique van der Roer – Director
Mauvelaan 13 - NL – 2264 Leidschendam
Tel : +31-(0)70-320 2107 – Fax : +31-(0)70-320 0759
E-mail : [email protected]

Optims
Bruno des Fontaines – Vice President RMS
Parc de Haute Technologie
694 avenue Maurice Donat - SOPHIA ANTIPOLIS - 06250 MOUGINS France
Tél : + 33 (0) 4 92 28 10 46 – Fax : + 33 (0) 4 92 28 35 80
E-mail : [email protected]