Center Parcs UK chooses Optims Revenue Management System

Optims UK Ltd, subsidiary of Optims S.A. (Evry, France), the European leader in information technology solutions dedicated to the optimisation of management methods and revenue in the hotel, catering, travel and tourism industries, is pleased to announce the signing of its latest City.Optims customer, Center Parcs UK, the UK’s leading short-break holiday provider.

Optims has teamed up with Anite Travel Systems to deliver a two-way interface running between City.Optims RMS and TourRes, the reservation system being supplied by Anite. City.Optims is the only multi-unit revenue management system designed for hotel groups and leisure parks centrally managing multiple properties, and will optimise over 3,200 villas based in four Center Parcs UK villages. Center Parcs UK will be able to produce detailed analysis and reports, forecast future demand and business trends across the Parcs and obtain daily controls in order to optimise their yield and revenues. The system will be hosted and managed from Anite’s secure data centre based in Slough, Berkshire, supporting Center Parcs UK’s four villages situated around the UK.

Explains Richard Bond, IT Director at Center Parcs UK, “As part of our ongoing commercial development, Center Parcs UK were looking to implement a centralised Revenue Management System and replace our legacy reservations system. After a lengthy consultative process, we selected Optims and Anite, as the combination of managed services and system functionality fitted our requirements perfectly. The strategic alliance between Anite and Optims to implement a powerful marketing and commercial tool will enable informed decision-making and keep us one step ahead in the market.”

Darryl Pigott, Pricing and Yield Manager for Center Parcs states “I know from experience that choosing the right partner as well as the right product is as important to ensure success. With Optims, I believe we have found not only a great RMS solution but also the people and backup to deliver success. We at Center Parcs have a high level of confidence that Optims will help to ensure we obtain maximum benefits from the system.”

Comments Bruno des Fontaines, Vice President RMS “We are delighted to add Center Parcs UK into our growing list of Revenue Management customers. Helping our customers make the right decisions and increase revenues is important to both Anite and us. This new contract in the UK shows how important Revenue Management has become for all sectors of the Hospitality Industry and the evident leadership of Optims in the world of Revenue Management.”

Russell Curtis, Sales & Marketing Director – Optims UK adds “Once again we have proved that our unique adaptability and flexible integration will enable Center Parcs UK and other clients within similar industries to benefit from our Revenue Management Solutions.”

About Center Parcs UK - As the leader in the UK short break holiday market, Center Parcs occupies a unique position after 17 years of operation in Britain. In that time the name Center Parcs has become synonymous with the provision of an exceptional short break holiday experience in a forest location. The Center Parcs concept is to provide high quality accommodation, restaurants and leisure facilities, where the surrounding forest environment is protected and enhanced. Center Parcs offers its guests short break stays over the weekend (Friday to Monday) or midweek (Monday to Friday) throughout 365 days of the year, with longer stays during traditional holiday periods. There are four Center Parcs Villages in the UK, Sherwood Forest in Nottinghamshire, Elveden Forest in Suffolk, Longleat Forest in Wiltshire and Oasis Whinfell Forest in Cumbria.

About Anite - The Anite Group is an international IT consultancy and software solutions business. It focuses on IT services and software that support core business needs in four key market sectors: telecommunications, finance, travel and the public sector. The travel division of Anite is one of the leading travel and transportation technology solution providers for ferry, cruise, tour, air fare consolidators, rail and motor inclusive operators. Over 200 travel providers worldwide now use Anite’s reservation systems and e-commerce solutions. Customers include: Canvas Holidays, First Choice Holidays, Holiday Cottages Group, Leisure Direction, Mark Hammerton Travel, National Trust Holidays, Superbreak Mini Holidays and VVF.

About Optims - Optims develops and implements Information Technology solutions dedicated to optimising management methods and revenues. Optims has been serving the Hospitality, Tourism, Catering, Transport and Travel Industries through three complementary technologies. These include Property Management Systems (PMS), Yield Management Solutions known as Revenue Management Systems (RMS) and Central Reservation Systems (CRS). Optims is the leading European developer of IT solutions for the Hospitality market. The Company has over 6,500 customers in more than 70 countries. Among Optims’ prestigious clientele are Accor, Meridien, Envergure, Châteaux & Hôtels de France, Fram, Thistle, Boscolo, Nouvelles Frontières, Radisson, Savoy Group… Amadeus, one of the worlds leading global distribution system (GDS), holds a 30% shareholding in Optims. Optims issued its Initial Public Offering (IPO) on the Nouveau Marché in the Paris Stock Exchange in June 2000 (SICOVAM code: 7652).

For more information please contact:

OPTIMS UK
Russell Curtis, Sales & Marketing Director - UK
E-mail: [email protected]
The Bellbourne
103 High Street
Esher, Surrey
United Kingdom
Tel: +44 (0)1444 870 502
Fax: +44 (0)1444 870 515OPTIMS RMS
Bruno des Fontaines, Vice President RMS
E-mail : [email protected]
B.P. 222
06904 Sophia Antipolis cedex, France
Tel : +33 4 92 28 10 46
Fax : +33 4 92 28 35 80

Dominique Sacrez
Marketing & Communication Manager