Industry Update
Press Release31 August 2004

Expert Panelists On Business And Leisure Travel Will Explore Shifts In Consumer Behavior At HSMAI/NYU Industry Strategy Conference

4th Annual Event Will Be Held in New York on Sept. 23, 2004

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MCLEAN, VA | Thought leaders and industry experts in both the business and leisure travel sectors will address major changes in traveling consumers, their behavior and travel patterns during the Fourth Annual HSMAI/NYU Industry Strategy Conference. Described as “The Morphing of the Business and Leisure Traveler: An Insight into Changing Attitudes and Behavior,” the event will be held in New York on Sept. 23, 2004 at the New York Marriott Marquis from 11:30 a.m. - 4:30 p.m.


The program is divided into four components: a keynote lunch address; panels and discussions on both business and leisure travel; and a closing session formatted as one-on-one interviews with non-hospitality entities in the travel arena. Two panel discussions will address the state of travel today, consumer changes over the past three years, and expectations for the near-term. Both panels will begin with a presentation by Doug Shifflet, president and CEO of D.K. Shifflet & Associates, on specific shifts in attitudes and behaviors of the traveling public. “What makes Doug’s data so valuable and pertinent to the marketing plan process is that it is actual historical information based on a decade of detailed monthly syndicated research not previously released to the public,” states Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI.

Participating in the Business Travel panel will be:

  • Richard Markus, general manager, supplier relations, Expedia Corporate Travel – the newest entry into the corporate travel business (invited)
  • Richard Cunningham, director, corporate business development, InterContinental Hotel Group
  • Joe Sharkey, business travel columnist, The New York Times (invited)
  • Moderator: Maureen O’Hanlon, partner, The Prism Partnership and chair of HSMAI

The Leisure Travel panel will include:

  • Jeff Kinder, senior vice president hospitality and leisure, Cendant Travel Distribution Services and NEAT Group (pioneer in the development of dynamic packaging software)
  • Jean Cohen, vice president and general manager, The Ritz-Carlton, Grand Cayman
  • Dale Brill, senior vice president marketing, Visit FLORIDA
  • Moderator: Sal Dickinson, CHME, chief executive, Dickinson & Associates

“With the focus of this conference exploring shifts in travel patterns, product design, and consumer segments relative to leisure and business travel, sales and marketing professionals will gain valuable insights into current trends and market segments, as well as ideas and solutions that will impact their 2005 planning,” adds Dr. Lalia Rach, Associate Dean, New York University Tisch Center for Hospitality, Tourism and Sports Management.

Jim Carroll, a leading international futurist, trends and innovation expert, will deliver the keynote address at the opening lunch entitled: “What Comes Next with Business and Leisure Travel, and What Should You Do About It?”

The final session will be one-on-one interviews with individuals from companies, such as Microsoft Meeting Live, that represent new, non-traditional competition to the hospitality industry as they discuss which market segments they are targeting and by what means.

Registration fees are $195 for members; $345 for non-members, which includes a year of membership to HSMAI. Fees increase $50 after Sept. 16, 2004.

HSMAI is an international organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, while operating as a leading voice for both hospitality and sales and marketing management disciplines. Founded in 1927, HSMAI is an individual membership organization comprising nearly 7,000 members worldwide, with 41 chapters in the Americas region.

For more information on HSMAI, contact the Hospitality Sales & Marketing Association International, 8201 Greensboro Drive, Suite 300, McLean, VA 22102, phone (703) 610-9024; fax (703) 610-9005, or visit the web site at

The Preston Robert Tisch Center for Hospitality, Tourism and Sports Management at New York University is a dynamic and growing educational and research center founded in July of 1995. The Tisch Center offers an extensive complement of hospitality, tourism and sports management academic programs of study including two bachelor’s degree programs, three master’s degree programs, and certificate programs. The curriculum focus is on asset management, financial analysis, destination management, marketing and customer relationship management.

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HSMAI/NYU Industry Strategy Conference

New York (Location TBA) — New York, NY United States
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Richard S. Kahn
Phone: (516) 594-4100
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