Brinley Waddell named Director of Business Development for E-Distribution at Optims Asia

Singapore: Optims S.A. (Paris Stock Exchange’s Nouveau Marché (SICOVAM code: 007652), the leading global provider in information technology solutions dedicated to the optimization of management methods and revenue in Hospitality, Catering and Tourism industries, appointed Brinley Waddell Director of Business Development for e-distribution. He will be operating from the Optims office in Bangkok.

Brinley Waddell has more than three decades of sales and marketing experience together with extensive expertise in Channel Management for electronic distribution of tourism products.

Brinley has held various sales positions in the airline industry, i. e. at TAA, air New Zealand and Air Niugini just to name but a few. From the airline industry he crossed industry’s sides and took responsibility for training, business development and sales & marketing topics for hotel IT companies as well as for electronic distribution channel providers and travel agencies. Brinley is also a highly appreciated industry speaker and he has lectured at “The Sydney Business and Travel Academy” on travel and tourism subjects including GDS. Expatriate in New Zealand, Australia, Papua New Guinea and Hong Kong, Brinley Waddell gained extensive intercultural competence which makes him sort of an “all-rounder” not only in terms of knowing the IT industry but also in terms of knowing various local requirements. Mr Waddell’s international outlook and knowledge of diverse cultures will be an asset in his new role in which he is responsible for promoting Optims e-commerce products.

Commenting on his career in the tourism industry, Brinley says, “I have been working in many areas of travel and tourism operations that have given me an excellent understanding of the processes. This experience has been invaluable in recent years assisting me greatly with my work roles and understanding customer’s needs”.

Brinley Waddell has served on various committees including Hotel Electronic Distribution Network Association (HEDNA) committee in Sydney. He currently sits on the Bangkok SKAL committee.

Asked about his perspective on Optims, Brinley Waddell comments, “I am pleased to join Optims that has leading products providing hoteliers significant advantage increasing revenue per available room. Apart from software solutions the e-commerce solutions on offer are affordable and effective at bringing guests to the hotels. And Amadeus as main shareholder allows for a better price performance ratio in e-distribution. Optims overall functionality is easily managed and reliable providing effective results.”

About the Optims Group ... - The Optims Group currently operates from 20 international offices and through another 30 certified partners, servicing 6,500 customers in 75 countries around the world. With more than 700 Revenue Management Systems (RMS) and more than 35 international hotel chains installed, Optims is the leading RMS supplier.

Dedicated to develop and implement IT solutions optimizing management methods and revenues, Optims has been serving the travel & tourism industries through three complementary technologies. These include Property Management Systems (PMS), Yield Management solutions known as Revenue Management Systems (RMS) and Central Reservation Systems (CRS) as well as Otedis on-line distribution. Among Optims’ prestigious clientele are Accor, Meridien, Envergure, Golden Tulip, Park Plaza, Meritus Hotels & Resorts, Royal Plaza on Scotts, White Swan Hotel, Boscolo, Intercontinental Hotels Group, Radisson SAS, the Savoy Group, Four Seasons, Châteaux & Hôtels de France, Fram, Nouvelles Frontières …

Amadeus, one of the world’s leading global distribution systems (GDS), acquired 30% of Optims shares.

Optims issued its Initial Public Offering (IPO) on the Nouveau Marché in the Paris Stock Exchange in June 2000 (SICOVAM code: 7652).