Optims And Golden Tulip Strengthen Partnership With Ata Hotels Chosing City.Optims RRMS
Amersfoort (NL)/Evry, France -- Optims and Golden Tulip Hotels, Inns & Resorts are pleased to announce that ATA Hotels, Italy's 8th largest hotel group with the majority of the portfolio franchised with Golden Tulip, has recently implemented City.Optims, a multi property centralised revenue management system into three of their Milan based hotels.
Golden Tulip selected Optims as their preferred RMS system partner for their hotels worldwide and this new contract with ATA Hotels brings further proof of the benefits that Optims Revenue Management bring for Golden Tulip Hotels, Inns & Resorts.
Hans Kennedie, president and CEO of Golden Tulip states, "One of our roles as a franchisor is to support and advise our hotels on how best to improve revenues and performance through cost effective use of information technology. We are delighted that yet another franchisee has taken advantage of the Optims RMS offering and welcome them to the growing list of Golden Tulip hotels implementing Optims Revenue Management Solutions"
Delfo Melli, Business Development Director for Optims explains, "By adding further franchisees of the well-known Golden Tulip chain into our user group, Optims proves once again to be the leading supplier of Revenue-Management systems. This is only the first step of the project, which will ultimately include all properties belonging to the group."
ATAHOTELS has 18 superior first class establishments, hotel tourist establishments and residences located throughout Italy (Milan, Turin, Rome, La Thuile, Taormina, Naxos Gardens, Villasimius) and has over 5,153 rooms it its portfolio.
Optims develops and implements Information Technology solutions dedicated to optimising management methods and revenues. Optims has been serving the Hospitality, Tourism, Catering, Transport and Travel Industries through three complementary technologies. These include Property Management Systems (PMS), Yield Management Solutions known as Revenue Management Systems (RMS) and Central Reservation Systems (CRS). Optims is the leading European developer of IT solutions for the Hospitality market. The Company has over 6,500 customers in more than 70 countries. Amadeus, one of the worlds leading global distribution system (GDS), holds a 30% shareholding in Optims. Optims issued its Initial Public Offering (IPO) on the Nouveau Marché in the Paris Stock Exchange in June 2000 (SICOVAM code: 7652).
Golden Tulip Hotels, Inns & Resorts is a privately owned franchise company with its head office based in Amersfoort, the Netherlands, franchising some 270 hotels across 41 countries, with the majority of hotels being located in urban destinations across Europe, the Middle East & Africa Through its commercial alliance with TOP International Hotels, a German based hotel consortium, the combined portfolio comprises over 43,000 rooms in approximately 390 hotels. Golden Tulip offers a unique franchise concept for two brands, designed to implement international standards, whilst maintaining local flavours: Golden Tulip for the four and five star business and resort hotels and Tulip Inn for the three star category. TOP International Hotels offers hotel reservations, marketing and sales services to independent hotels.