SearchTHIS: How Important is the Pole Position? | imediaconnection.com
Two reports from the Atlas Institute want you to be number one, most of the time. Somewhere between the time when paid search first got recognized as a marketing tool and, well, last week, advertisers asked in vain about the importance of being in the first position in search. Of course, since the dawn of processed wood fiber directories, advertisers have been duking it out for positions in phone books, but those advertisers did not (and still do not) have the Atlas Institute throwing intelligence their way.
