Industry Update
Editorial Article10 December 2004

Audio Interview w/ Bala Subramanian, Senior Vice President, Distribution & Brand Integration, Hilton Hotels Corporation – Commenting on Brand Website Booking Milestone.

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With Hilton Hotels’ brand websites recently reaching a milestone, it shows that after the research, development and design, hotel websites are showing measurable success when put up against third party websites. In this streaming audio interview, Hilton’s Bala Subramanian discusses their advances in this department and Hilton’s relationship with some of the large travel sites.

Bala Subramanian is the Senior Vice President for Distribution & Brand Integration, Hilton Hotels Corporation HLT, based at our Beverly Hills corporate headquarters. In this position, Bala's responsibility is to provide overall leadership for our distribution strategy, impact brand positioning, customer relationship management, cross-brand marketing, and development strategy for seven industry leading hotel brands with annual revenues exceeding $9 billion. He is also Chairman of the Brand Integration Council and Distribution Strategy Council charged with identifying cost synergy's developing share of customer strategies and competitively advantageous dsitribution policies across the portfolio of brands. Before being appointed to his current position at Hilton (Promus Hotel Corporation before the merger), Bala was Corporate Vice President for Customer Information Services for Harrah's Entertainment, Inc. (formerly a brand of the Promus Companies). His history with the company begins in 1978 with Holiday Inn, Memphis as Manager of Reservations, before being promoted to Director of Market Analysis for Holiday Corporation. Bala has more than 20 years experience with the hospitality industry in creating and evolving industry dominating brands recognized for premium growth, operating performance and customer loyalty. He has been recognized with the highest honors bestowed on executives for pioneering work in the industry.

Hilton Hotels Corporation is recognized internationally as a preeminent hospitality company. The company develops, owns, manages or franchises more than 2,100 hotels, resorts and vacation ownership properties. Its portfolio includes many of the world's best known and most highly regarded hotel brands, including Hilton(R), Conrad(R), Doubletree(R), Embassy Suites Hotels(R), Hampton Inn(R), Hampton Inn & Suites(R), Hilton Garden Inn(R), Hilton Grand Vacations Club(R) and Homewood Suites by Hilton(R). For more information about our company, please visit our corporate website at

Kevin Heilbronner is the US Editor for and, providing streaming multimedia-content for these websites. Based outside of Washington DC, Heilbronner has worked with Hsyndicate to conduct interviews at several hospitality trade shows in the US and Europe over the last couple of years. His column and content are featured in the Hospitality Net weekly newsletter. A familiar voice in Washington, DC, Heilbronner is the stadium announcer for the NBA's Washington Wizards, WNBA's Washington Mystics and WUSA's Washington Freedom. He resides in Centreville, VA and can be reached via email: [email protected]

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Hilton Hotels Corporation Achieves Online Milestone as Bookings on Its Brand Websites Exceed Call Center Volumes During Month of October

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