Bonzaï Hotels Chain Choose Optims Electronic Distribution Channel

Bonsaï Hotels chain already uses Otedis’solutions for over a year: Otedis.Call Center, the electronic central reservation system. Otedis.WebRes, the real time / online booking engine integrated in Bonsaï Hotels’ own web site and Otedis.Switch, the electronic distribution of hotel rooms on the Internet. Bonsaï Hotels is also equipped with Optims PMS solutions.

Christophe Rouillaux, sales Managing Director of Bonsaï Hotels explained: “We wanted to sale our rooms on GDS for long but the registration cost was too high for economic hotels. Now, Otedis can provide us with distribution on the biggest GDS worldwide at an accessible price pour one to two stars hotels. Moreover this distribution channel is perfectly integrated with Otedis’solution we already use. It allows us to still manage our properties’ availabilities from a single planning, whatever the distribution channel is.”

“This signature is important”, added Pierre Matuchet, Managing director of Otedis. “It shows the economic hospitality entry on GDS. The partnership between Optims and Amadeus, allows us to open GDS channel to these hotel categories. There is a strong demand for that type of properties and the growth should be exponential. Otherwise, we are delighted that Bonsaï Hotels renews its confidence in Otedis. It is a pledge of quality, reliability and satisfaction of our customers.”

With Optims/Otedis electronic distribution and reservation solutions, Bonsaï Hotels now provides its 19 hotels, through a unique inventory, with a real time distribution of their rooms through the Group’s web site.

By choosing GDS distribution channels in partnership with Otedis, Bonsaï Hotels will simultaneously sales its rooms through more than 64.000 travel agencies and 10.000 sales offices. This network completes the chain own web site online reservation, its central reservation office and the numerous e-distribution channels offered by Otedis. Availabilities are managed from a single central database whatever the channel distribution is. The central reservation office has all the hotels availabilities and fare in real time.

Bonsaï Hotels
Founded in 1989, Bonsaï Hotels is composed of 19 properties based throughout France. From economic to two stars hotels, Bonsaï Hotels meets the different requests of its clientele, with three categories of hotels. The first one is “Bonsaï Escale”, that offers comfortable hotel rooms with very attractive rates. “Bonsaï Etape”, a category of one star hotels, and the two stars “Bonsaï Relais”. One of the particularities of Bonsaï Hotels is to provide, in all its properties, with family suites. Hotel rooms can communicate in order to be rent separately or together. They can welcome a total amount of 5 persons (Etape) or 6 persons (Escale). Bonsaï Hotels always take care to provide its clientele with the best service at the best rate. More information is available at:

Optims
With 6,500 customers in more than 70 countries, Optims is the European leader in Information Technology solutions dedicated to the optimisation of management methods and revenue in Hospitality, Catering and Tourism. Optims has been serving its clients with three complementary technologies. These include Property Management Systems (PMS), Yield Management Solutions known as Revenue Management Systems and Central Reservation Systems (CRS). Otedis, Optims’ subsidiary dedicated to e-business for the Hospitality industry, is in charge of the CRS offer. Initially created as an online catalogue for hotels in France, Italy and Spain, Otedis is today a virtual hotel chain made of 4,000 hotels (2,000 using the real time reservation technology). Amadeus, one of the worlds leading global distribution system (GDS), holds a 97% shareholding in Optims. More information is available at: