Orchard Hotel Singapore selects Optims Revenue Management Solution

Optims S.A. (Evry, France), the leading global provider of Revenue Management Systems (RMS) and IT enabling solutions dedicated to the hospitality, tourism and transport industries is pleased to announce that Orchard Hotel Singapore one of Millennium & Copthorne’s leading properties with 674 luxurious rooms located on Singapore’s renowned Orchard Road, has selected Optims.Hotel Revenue Management System.

Optims S.A. (Evry, France), the leading global provider of Revenue Management Systems (RMS) and IT enabling solutions dedicated to the hospitality, tourism and transport industries is pleased to announce that Orchard Hotel Singapore one of Millennium & Copthorne’s leading properties with 674 luxurious rooms located on Singapore’s renowned Orchard Road, has selected Optims.Hotel Revenue Management System.

Optims.Hotel integrates with the hotel’s Fidelio Property Management System, and centralizes and consolidates key data to offer detailed business analysis reports and to forecast, optimize and control their bookings to increase REVPAR. The flexible and dynamic nature of the system’s booking models as well as detailed management reporting were key factors when making this decision for Optims.

Mr Eric Brand, General Manager of Orchard Hotel comments: “We are currently in the process of implementing the Optims system and are already impressed with the professionalism of their service. We had previous experience with other Yield Management Systems, but due to the changing nature of the recent events in Asia, we soon realized that we needed a solution with a more dynamic approach and strong management reporting to help keep up with the challenges of a fast changing environment. Knowing that Optims can provide these benefits coupled with their reputation as the worlds leading RMS provider gave us the confidence to ask them help us achieve the kind of revenue growth we are looking for.”

Oliver Winzer, Managing Director of Optims Asia explains: “We are delighted to add Orchard Hotel into our growing list of Revenue Management customers. This endorsement is a major event for Optims Asia. Helping our customers make the right decisions and increase revenues is important to us. This new contract shows how important Revenue Management has become for all regions of the Hospitality Industry and the evident leadership of Optims in the world of Revenue Management.”





Optims Senior Consultant Geert Mol (right), Carsten Doenig (middle), Susan Gunarian (3rd from right) celebrating with Orchard Hotel’s Joseph Soh (2nd from right), Audrey Morais (3rd from left), Nicolas Khoo (2nd from right) and Macy Cheng (left) the successful implementation of Optims.RMS



About OPTIMS… Optims develops and implements Information Technology solutions dedicated to optimizing management methods and revenues. Optims has been serving the Hospitality, Tourism, Catering, Transport and Travel Industries through three complementary technologies. These include Property Management Systems (PMS), Revenue Management Solutions known as Revenue Management Systems (RMS) and Central Reservation Systems (CRS). Optims is the leading European developer of IT solutions for the Hospitality market. The Company has over 6,500 customers in more than 70 countries. Among Optims’ prestigious clientele are Accor, Le Meridien, Envergure, Châteaux & Hôtels de France, Fram, Thistle, Boscolo, Nouvelles Frontières, Radisson, Savoy Group… Amadeus, one of the worlds leading global distribution system (GDS), holds 100% shareholding in Optims.

About Orchard Hotel Singapore… Managed by Millennium & Copthorne International (a hotel group with more than 88 hotels in 16 countries worldwide), Orchard Hotel is a 674-room hotel situated on Singapore’s renowned Orchard Road, the city-state’s famous shopping and entertainment belt. All guest rooms and suites are tastefully yet functionally appointed in two characteristically unique twin buildings. Orchard Hotel offers cosmopolitan elegance and comfort, complemented by some of the city’s finest dining in award winning restaurants - Hua Ting and the Orchard Cafe. La Terrasse is the perfect rendezvous for afternoon tea or a quiet drink whilst Intermezzo Bar offers entertainment and cool cocktails perfect for wind-down sessions. Guests staying at Orchard Hotel will enjoy its perfect location and choice offerings for shopping, business, entertainment and relaxation.

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