Industry Update
External Article 7 June 2005

Hilton To Travel Sites: Conform Or Else

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Hilton Hotels Corp. is tightening the screws on online travel agencies with an accreditation process that sites like Orbitz and Travelocity have to conform to by year's end in order to continue offering Hilton inventory. The move is intended to help Hilton protect the use of its trademark, prevent travel sites from purchasing search keywords that divert traffic from Hilton.com sites, force third-party sites to establish direct connections to Hilton's reservation system, and ensure that the hotelier's best-rate guarantee is honored by those sites, says Bala Subramanian, Hilton's senior VP of distribution and brand integration.

Read the full article at Hilton

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