Industry Update
External Article13 July 2005

Hilton's Perverted Brand

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I do a fair amount of work the media, mainly from reporters who want a perspective on brands in the news. If it's not one brand's crisis, it's another brand's success. Increasingly, I'm finding the stories taking on a different light: Brand Perversion. Before you get too hopped up, I should tell you that brand perversion is concerned less with drooling, lecherous white men than it is about favorite, long-standing brands being co-opted for short-term gain and long-term destruction. One of my favorites, recently suggested by a reader, has been the Hilton brand...or what's left of it.

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