Industry Update
Press Release 9 December 2005

Choice Hotels International Announces Senior Management Promotions and Related Organizational Changes

share this article
1 min
Logo 'Choice Hotels International'

SILVER SPRING, Md. -- Choice Hotels International, Inc. (NYSE:CHH) today announced the following organizational changes and promotions, designed to leverage the power of the company's brands, management talent, and business intelligence in order to drive increased growth, profitability and loyalty within its franchise system:

  • Dan Head to senior vice president, business intelligence and strategy
  • David Pepper to senior vice president, franchise growth and performance
  • Dave Goldberg to senior vice president, brand value
  • Janna Morrison to senior vice president, customer care and technology services

Dan Head, who joined Choice in September 2005 as vice president, corporate and business strategy, has extensive experience in strategic planning, business process re-engineering and systems integration. In his new position as senior vice president, he will lead the company's efforts to better align its technology and business intelligence with its strategic objectives. Prior to joining Choice, he held positions with BearingPoint, where he served as managing director, and with Arthur Andersen, where he was a partner in the business consulting practice. A graduate of the College of William and Mary, Head earned his MBA from the University of Virginia, Darden Graduate School of Business Administration.

David Pepper previously was senior vice president, franchise development. In his expanded role as senior vice president, franchise growth and performance, Pepper will lead the company's development and franchise services efforts in order to expand the company's franchise base and to help the company's hotel owners and operators maximize their profitability.

Pepper joined Choice in 2002 as vice president, franchise sales and development for the company's new construction brands. A graduate of Tufts University, he has more than 14 years' experience in hotel franchising and the hospitality industry. Prior to joining Choice, he spent six years with US Franchise Systems as vice president of franchise sales for Hawthorn Suites and Microtel Inns. He also spent five years with Holiday Inn Worldwide as a director of franchise sales.

Dave Goldberg previously was senior vice president, brand strategy. In his expanded role as senior vice president, brand value, Goldberg will oversee the company's procurement services, brand management and product development. He will be focused on developing brand programs, hotel designs and purchasing solutions designed to increase the profitability of the company's franchise customers and the value of Choice's brands.

Goldberg joined Choice in 1999 and has held positions of increasing responsibility in the areas of strategy, operational effectiveness, treasury and finance, and brand management. He earned his M.B.A. from Georgetown University, and prior to joining Choice served as a consultant for firms in Washington DC and New York.

In their new positions, Head, Pepper and Goldberg each report to Joe Squeri, executive vice president, operations, and chief financial officer.

Janna Morrison previously was senior vice president, franchise services. In her new position, which elevates the company's focus on customer care and the importance of technology to the company's business, Morrison will have responsibility for Choice's global call center operations, including customer care and the Choice Privileges(R) service center, as well as Choice's property systems support and centralized revenue management. In addition, she will continue to be the liaison to Choice's franchise associations.

Morrison has been with Choice since 1987, and has held a variety of positions in marketing, information systems, property systems and franchise services. A graduate of Iowa State University, Morrison has completed the Advanced Management College at Stanford and executive courses at Wharton. She is also completing her master's degree in business administration. Prior to joining Choice, she served as regional director of sales for a hotel management company and marketing director for a 300-room hotel and convention center. In her new position, she reports to Wayne Wielgus, executive vice president and chief marketing officer.

"I firmly believe that Choice has the best management team in the industry, as well as a business model for growth and profitability that is second to none," said Charles A. Ledsinger, Jr., president and chief executive officer of Choice. "Going forward, the combination of our performance-driven business strategies, outstanding team of managers and associates, and our new organizational structure will further enhance our ability to grow our franchise system by maximizing the total profitability of our franchisee base and drive beyond franchisee satisfaction to an incomparable and enviable level of franchisee loyalty."

About Choice Hotels International

Choice Hotels International is one of the world's largest lodging franchisors, marketing more than 5,000 hotels open or under development in more than 40 countries under the Cambria Suites, Clarion, Quality, Comfort Suites, Comfort Inn, Sleep Inn, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brand names. For more information on Choice, visit the company's web site at .

Choice Hotels, Choice Hotels International, Cambria Suites, Comfort Inn, Comfort Suites, Quality, Clarion, Sleep Inn, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn are proprietary trademarks and service marks of Choice Hotels International.

(C) 2005 Choice Hotels International, Inc. All rights reserved

Certain matters discussed in this press release may constitute forward-looking statements within the meaning of the federal securities law. Such statements are based on management's beliefs, assumptions and expectations, which in turn are based on information currently available to management. Actual performance and results could differ from those expressed or contemplated by the forward-looking statements due to a number of risks, uncertainties and other factors, many of which are beyond Choice's ability to predict or control. For further information on factors that could impact Choice and the statements contained herein, we refer you to the filings made by Choice with the Securities and Exchange Commission, including its registration statement on Form S-4 and report on Form 10-K for the year ended December 31, 2004.

Anne Madison
VP, Corporate Communications
Phone: 301-592-6723
Send email