De Vere Hotels Selects IDeaS Revenue Optimization for Full Estate Implementation; IDeaS Judged Superior after Extensive Evaluation of Industry's Best-Known Solutions
LONDON | IDeaS, the leading provider of revenue optimization solutions and one of the industry's fastest growing technology companies has announced that De Vere Hotels & Leisure has selected IDeaS Revenue Optimization for an estate-wide implementation across both its brands. The IDeaS solution was selected after a rigorous industry wide search that included hands-on testing of various solutions.
"De Vere Hotels & Leisure, incorporating both De Vere Hotels and Village Hotels & Leisure Clubs brands, launched a change project in 2004 where more automated revenue management support became a key priority for the entire Group," said Mark Kemp, Director of Revenue Management & Distribution. "Aligned to a revenue management culture change in the business, a key part of this project was the selection and implementation of a sophisticated revenue management solution - we were looking for the most advanced system in the market which would meet our extensive requirements across two different brands. Critical functionality included the need for the system to provide a real-time clear view across our estate, group forecasting & group evaluation functionality that could be tuned to meet each hotel's unique business strategies and dynamic multiple length of stay Best Available Rate pricing. Additionally we needed to find a solution that was fully automated with existing two-way interfaces with MICROS Fidelio Version 6 and the Opera CRS. IDeaS was the only solution that met our criteria completely. IDeaS has proven their commitment to our success during the evaluation period through their support and process for incorporating client feedback in their product, in various areas that were important for De Vere."
"The work with De Vere has been rewarding for the entire IDeaS team. De Vere is a complex environment, and one in which we were eager to stand back and let the IDeaS product shine. The differences in the scope of what clients previously expected from a revenue management product and the opportunities IDeaS clients now have to really impact their business with our newly enhanced solution suite is a radical improvement," said Uli Pillau, Managing Director EAME for IDeaS. "Utilizing the two way interface IDeaS has with the MICROS Fidelio product line allows us to meet the current integration requirements of De Vere, but also to seamlessly upgrade the integration to a fully centralized version when De Vere executes that part of their longer term strategy. The incremental value our customers receive through these integrations is significant, particularly the ability to send IDeaS complex multiple length of stay Best Available Rates directly through to the reservation systems."
"De Vere selected IDeaS as a mission critical piece to play a part in the aggressive financial goals that we have set for ourselves. The results from the pilot period have been very encouraging that we are on course to achieve our goals. Following twelve months of preparation in developing a Revenue Management culture in the organization and assessing potential systems, everyone is now looking forward to the roll-out in early 2006 of the IDeaS system to support us in both the De Vere & Village properties," added Mark Kemp.
"Selecting partners that enhance De Vere's commitment to all our stakeholders is very important. As a company we need to address the needs of two different hotel brands within our group, " said Carl Leaver, CEO of De Vere. "IDeaS unique ability to allow us to manage our brands in a flexible way and work with us on industry-leading revenue management techniques, is particularly impressive."
"De Vere is one of the UK's premier hotel companies and is recognized throughout the country for the quality of their properties," said Ed Booth, Chairman and CEO of IDeaS. "We are looking forward to a lasting strategic partnership."
IDeaS Centralized Control with Multi Property View
IDeaS delivers a clear view of data across all the properties in the estate which can then be combined in an unlimited number of user defined consolidated views. With IDeaS you'll easily be able to:
- Complete real-time summation of data across user defined multi-property groupings
- Conduct analysis across a cluster of properties for the optimal placement of business when guests can be accommodated among a group of hotels.
- Manage by exception across all properties by accessing consolidated data in screen and report formats.
- Execute centralization strategies in a timely manner or maintain productivity when resources are not available for hands-on revenue management.
- Access all properties, instantly, from anywhere in the world, anytime.
- Easily consolidate all your data despite disparate inventory control systems across the estate.
De Vere Group Plc consists of two distinctive and expanding hotel brands, De Vere Hotels and Village Hotels & Leisure Clubs. De Vere Hotels is a collection of the finest four-and five-star hotels in the British Isles, renowned for their individuality and charm, from the banks of Loch Lomond to the South Coast of England. De Vere Hotels represent timeless tradition which has been combined with extensive conference and event facilities and superb leisure amenities, including championship golf courses, top quality spas and a host of outdoor activities. World famous hotels in this prestigious portfolio include De Vere Cameron House, a stunning ancestral home perched on the Southern Shores of Loch Lomond; The De Vere Belfry, North Warwickshire, one of Europe's leading conference and leisure destinations and host to the Ryder Cup a record four times; The Cavendish, London, situated in the heart of Mayfair; and The De Vere Grand, Brighton which commands centre stage on Brighton's seafront.
Village Hotels & Leisure Clubs is one of the UK's fastest growing mid-market brands. There are currently 15 Village Hotels & Leisure Clubs, including Village Bournemouth, which opened for business on the 5th December 2005. This ever-expanding brand will become a collection of 17 by 2007 with the opening of Village Hull in February 2006 and Village Swansea in 2007. Village Hotels & Leisure Clubs are conveniently situated at the gateway to major cities and motorway networks and close to popular tourist attractions, making them an ideal base for both business and leisure breaks. All hotels are equipped with every modern business facility, a choice of meeting and conference rooms and large, modern leisure clubs with gyms, saunas and 25 metre indoor swimming pools.
In addition, De Vere Group consists of Greens Health & Fitness, one of the UK's premier leisure club brands, and De Vere Resort Ownership, the UK's largest five-star lodge operator.
- De Vere Group Plc:
- De Vere Hotels Leisure:
- Village Hotels & Leisure Clubs:
Integrated Decisions and Systems, Inc. (IDeaS) is the leading provider of hospitality focused pricing and revenue optimization solutions. IDeaS products offer award-winning technical innovation paired with unsurpassed personalized support. Our products are specifically designed to provide hoteliers with a clear vision to their data, thereby giving them greater control over their business.
IDeaS primary market focus is the global hospitality industry. The company's clients include some of the most-prestigious companies in the world, including InterContinental Hotels Group, Hyatt International, Hilton International, Mandarin Oriental Hotel Group, Millennium Hotels and Resorts, Movenpick Hotels and Resorts, Shangri-La, Kempinski Hotels & Resorts, Kimpton Hotels, Conrad Hotels, Universal Orlando, Travelodge UK, Steigenberger Hotels and Resorts, The Venetian Resort Hotel Casino, Vail Resorts, Wynn and Gaylord Entertainment properties, such as Gaylord Opryland.
Headquartered in Minneapolis, Minnesota, IDeaS maintains global technology, support and sales offices in North America, the United Kingdom, Europe, Australia and Asia. For more information, visit
Star Bazella
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