Crown Towers and Crown Promenade Hotel in Australia Successfully Implement City.Optims Revenue Management System
Singapore / Melbourne, Australia | Optims S.A.S (a wholly-owned subsidiary of Amadeus), the leading provider of Revenue Management Systems (RMS) and IT enabling solutions dedicated to the hospitality, tourism and transport industries is pleased to announce the successful installation of the City.Optims Revenue Management System in the Crown Towers and Crown Promenade Hotel, comprising Australia’s largest casino.
Peter Crinis, Executive General Manager – Hotels for Crown Limited, said: “After a thorough evaluation of systems available, the Optims Revenue Management solution was selected as it was the most suitable product to meet our requirements. Since installation, it has enhanced our ability to yield manage across our markets in both hotels.”
Craig Chait, Chief Executive Officer of iHost Hospitality, a leading solutions provider to the hospitality industry in Australia, New Zealand and Pacific, and Optims S.A.S business partner for the region, said: “In the short time that City.Optims has been installed we have received excellent feedback from both the Crown Towers and Crown Promenade Hotel.”
“We are proud to have Crown as a valued customer, strengthening the position of Optims as the leading global revenue management system for hotels. Australian hotel managers, as in many other markets, see the power in deploying informed and functional yield management systems, and we are proud to work with Optims as they have proven to be the market leader the world over, and Australia is no exception,” he added.
Oliver Winzer, Group Managing Director of Optims Asia said: “We are delighted to provide our solutions to the Crown Towers and Crown Promenade and its revenue driven management team. Both these hotels are unique and boast impeccable customer service and experience. The hotel business is a competitive one and an automated system like Optims can make a major difference in gaining a definite RevPAR advantage.”
About Crown Entertainment Complex | Crown Towers and Crown Promenade Hotel offer Melbourne’s largest range of accommodation. Designed with sophisticated opulence, Crown Towers is one of the leading luxury five-star hotels in Australia. The premier hotel features 482 spacious guestrooms, 84 elegant suites and 31 exclusive villas. The contemporary Crown Promenade Hotel has 465 stylish guestrooms including 18 studios and 3 suites. Part of the Crown Entertainment Complex, guests can enjoy state-of-theart conferencing and banqueting facilities as well as full recreational and leisure facilities from the luxurious Crown Spa, gymnasiums, tennis courts, indoor-heated swimming pools; over 40 restaurants and bars; premium retail stores; 24-hour world class casino; 14-screen cinemas, an interactive entertainment arcade and The Palms, a cabaret-style theatre venue.
Optims | Optims develops and implements IT solutions dedicated to optimising management methods and revenues. Optims serves the Hospitality, Tourism, Catering, Transport and Travel Industries through three complementary technologies: Property Management Systems (PMS), Yield Management Solutions – known as Revenue Management Systems (RMS) – and Central Reservation Systems (CRS). Optims is the leading European developer of IT solutions for the Hospitality market. The Company has over 6,500 customers in more than 70 countries. Optims is now owned by Amadeus, a global leader in technology and distribution solutions for the travel and tourism industry.
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