PhoCusWright Expands Travel Research, Consulting and Conference Operations in Europe
Duesseldorf, Germany and Sherman, Conn., USA | PhoCusWright Inc., an independent travel, tourism and hospitality research firm specializing in consumer, business and competitive intelligence, announced a major agreement today to expand business operations in Europe. Effective today, German-based h2c consulting will represent U.S.-based PhoCusWright in the European travel marketplace for sales, marketing and client services. Additionally, h2c will manage research activity, strategic consulting and product development for local markets and targeted sectors.
“Online and offline travel distribution channels across European travel markets, as well as consumer travel buying behavior, are rapidly and dramatically changing,” remarked PhoCusWright president and CEO Philip C. Wolf, “so our European clients increasingly look to us for more regional analysis, segmented research and in-depth commentary. Expanding operations in Europe enables our professional services team to focus on marketplace specifics, to develop closer connections and to be more responsive.”
Michaela Papenhoff, managing director of h2c consulting, will also serve as managing director, Europe for PhoCusWright.
“With 20 years experience in the European hotel sector, we are perfectly positioned to leverage our industry relationships and expertise beyond hospitality to grow PhoCusWright’s business in all travel sectors here in Europe,” said Michaela Papenhoff. “We are pleased to associate with PhoCusWright and look forward to strengthening this great brand throughout Europe.”
With a rapidly expanding business in Europe for strategic consulting, annual research subscriptions and bespoke research projects, joining forces with h2c enables PhoCusWright to build on this base, offer new products customized for the European markets and significantly grow its scope of work.
Philip C. Wolf
+1 860 350-4084 x110
Phocuswright