Industry Update
Press Release22 February 2006

HSMAI Foundation Announces 2006 Student Scholarship Call For Entries

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MCLEAN, VA | In an effort to assist students in need of financial assistance to pursue a career in hospitality sales and marketing, the Foundation of the Hospitality Sales & Marketing Association International (HSMAI) is once again accepting entries for its annual scholarship program.


The HSMAI Foundation, which has been offering scholarships since 1983, will provide four scholarships in 2006: two $2,000 merit scholarships will be awarded to full-time students in the Baccalaureate or Graduate Degree Candidate category and two $500 merit scholarships will be given to part-time students pursuing Associate, Baccalaureate, or Graduate Degrees.

The application deadline is May 1, 2006. Recipients will be notified by June 1, 2006.

“Awarding annual scholarships to deserving and committed students has been a greatly rewarding initiative,” states Fran Brasseux, executive director, HSMAI Foundation. “We take great pride in providing assistance and encouragement to the next generation of our workforce.”

The funds will be forwarded to the colleges of the scholarship recipients to be applied directly to their tuition for the following semester. Additionally, the awarded students will be the guests of the HSMAI Foundation at an upcoming HSMAI industry event, will be assigned a mentor from the HSMAI Foundation board, and may be invited to be involved with an HSMAI event or marketing effort.

For eligibility, students must be enrolled in a hospitality management or related curriculum and pursuing a degree; have demonstrated hospitality work experience; possess an interest in a career in hospitality sales and marketing; and be in good academic standing.

Application requirements are as follows: typed application form; transcript from current college or university; two recommendation forms; a current resume; and three personal essays.

Among the judging criteria are grade point average, response to essay questions, industry-related work experience, recommendations, extracurricular involvement and involvement in HSMAI.

To apply, students should visit for more details and to download an application.

According Matthew Gomberg, one of last year’s student scholarship recipients, who studies at New York University and is active in HSMAI’s Big Apple Chapter, winning the scholarship allowed him to “prove to others the potential they might have by becoming part of this great association.”

Claudine M. Cooper, who studies at University of Wisconsin-Stout, noted: “Receiving this award helped me fulfill my long-term ambition to be a successful, hospitality professional and a role model to young woman and the global community.”

In other Student news:

  • Extended Student Membership: Students who have been HSMAI members for at least one year can now receive the student rate for up to three years after graduation, provided they are employed in a sales and marketing capacity within the hospitality industry. This change in policy was enacted by the HSMAI Foundation board of directors as a way to show continued support for student members as they enter the workforce.
  • Student Loan Program: HSMAI has partnered with Wells Fargo to offer a student loan program. The Wells Fargo Capital for Knowledge® program offers HSMAI members private credit-based education loans as well as access to free online college and scholarship searches and assistance with federal loan programs. HSMAI members and their relatives can apply. It is designed to cover all education-related expenses, including tuition, room and board, books, fees, a personal computer, etc. Loans are available for undergraduate and graduate studies, private K-12 schools, technical and professional training, and education loan consolidation. To apply online or to learn more about the Capital for Knowledge® program, go to or call toll-free 1-888-651-5626.

The HSMAI Foundation was established in 1983 to serve as the research and educational arm of the Hospitality Sales & Marketing Association International. Its mission is to expand and enhance the educational opportunities available to hospitality sales and marketing executives and to increase the amount of in-depth research conducted on behalf of the profession.

For more information on HSMAI or the HSMAI Foundation, contact the Hospitality Sales & Marketing Association International, 8201 Greensboro Drive, Suite 300, McLean, VA 22102, phone (703) 610-9024; fax (703) 610-9005. You can also visit the website at

Richard S. Kahn
Phone: (516) 594-4100
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