Darien, CT | Ample research exists showing companies with the strongest customer relationships – companies known as “Loyalty Leaders”, grow at close to twice their industry average and do so more cost effectively.

It’s therefore no surprise larger hotels, casinos and cruise lines are pouring hundreds of millions of dollars into human resources and new technologies needed to develop effective customer relationship management (CRM) solutions. They are on a tear to acquire and retain the most profitable customers before their competitors do.

Independent properties with smaller capital and marketing budgets have been at a serious competitive disadvantage – until now.

Madigan Pratt, managing director of Madigan Pratt & Associates, Inc. a marketing optimization and CRM consulting firm today announced the launch of Occupancy Optimizer – the most affordable and fully featured CRM solution available for independent hotels.

“Occupancy Optimizer is much more than simply affordable CRM technology, it’s a suite of services independent hotels need to help them become “Loyalty Leaders”, said Madigan Pratt. “With Occupancy Optimizer hotels receive all three requirements for successful CRM - strategic integrated marketing expertise, enabling technology and compelling creative.”

  • Integrated Marketing Expertise - Madigan Pratt & Associates, an award-winning marketing consulting firm is well known for its integrated marketing expertise, in-depth knowledge of affluent travelers and results-oriented performance for upscale resorts and destinations. The firm provides the overall strategic direction and vision for Occupancy Optimizer. Working closely with clients, MP&A helps set goals and develop programs and the processes needed to achieve them.

  • Enabling Technology – The CRM enabling technology for Occupancy Optimizer is powered by several state-of-the-art providers, including Clairvoyix (CRM) and Acxiom, a world leader in customer and information management solutions. Our close relationships allow us to extend favorable pricing to our clients and make CRM affordable.

    A hotels normally collects customer and prospect information in several disparate databases including its PMS, web registrations and reservations to name a few. Each database is a separate silo of customer information that can not be easily shared thus making relationship marketing difficult, if not impossible.

    Occupancy Optimizer overcomes this obstacle by collecting; cleansing and standardizing all this customer information and putting it into a secure, centralized marketing database. It is web-based so there is no hardware or software to purchase and ultimately helps make the solution available to and affordable for smaller, independent hotels.

    Sophisticated segmentation tools allow resorts to identify and profile their most profitable customers and develop customer management programs designed to increase retention and acquire more profitable customers. These are the same tools used by many larger hospitality organizations in their quest to manage customer relationships and increase revenue.

    Campaign management tools are built-in to track each marketing initiative’s effectiveness and calculate the return on investment.

  • Compelling Creative – As experts in both integrated and direct marketing disciplines MP&A can help guide creative resources to increase response rates and ensure programs encourage the right people to take action – i.e., pick up the phone or log-in to book a room or vacation package.

    When implementing Occupancy Optimizer MP&A can work effectively with a hotel’s existing marketing partners or, if there is a gap in a specific discipline, supplement services from a stable of MP&A’s preferred professional partners.

Occupancy OptimizerSM allows forward thinking independent hoteliers to compete more effectively in an increasingly competitive marketing environment. It is the most affordable fully featured CRM solution available.

More information on Occupancy Optimizer can be found at .

Madigan Pratt & Associates, Inc. is an award-winning marketing optimization and CRM consulting firm specializing in helping luxury hospitality and destination clients maximize ROI. Programs the firm developed were instrumental in helping Casa del Mar Beach Golf & Spa Resort in Los Cabos win the recent 1-to1 Marketing Impact Award presented by the Peppers & Rogers Group, the worlds leading authority on customer based business strategy, customer relationship management and 1to1 marketing. Another client, Nisbet Plantation on Nevis won the Gold Atlas Award for Integrated Marketing presented by the Association of Travel Marketing Executives.

The firm’s principals have held senior management positions at several of the world's largest advertising and direct marketing organizations. They have extensive knowledge of both disciplines and supervisory experience in numerous cross-functional marketing programs - the essence of integrated 1-to-1 marketing and customer relationship management. Founded in 1989, the firm has an established track record of helping clients become Loyalty Leaders and has proven that:

Relationships + Loyalty = Revenue + ProfitsSM

Madigan Pratt
Managing Director
757-645-3113