American Architect Michael Graves Tasked with Designing New Prototypes and Conversion Plans for the Wyndham® Brand
The Graves team’s first assignment is to design new prototypes and conversion plans that will reflect the unique features of the Wyndham® brand, said Peter Strebel, Wyndham Worldwide president. “We challenged them to create a consumer-centric lifestyle experience that is relevant to guests of Wyndham’s three tiers: Wyndham Hotels, Wyndham Gardens and our new select-service product, now under development.”
The Graves architecture and design firms plan to approach this task through “a comprehensive integrated design, creating a Wyndham architecture and interior design that also addresses the exterior design, food and beverage service, guest-room furniture and fixtures,” he said. “We seek a distinctive look that is fresh and contemporary yet draws on the history and attributes of our host communities.”
The Wyndham design initiative aims to both exceed guest expectations while delivering a “strong return on investment” to Wyndham owners and developers, Strebel said. “This initiative will enhance our already distinctive brand identity, creating multiple points of differentiation designed to attract and retain guests and thus drive revenue to our properties.”
Based in Princeton, N.J., and New York City, the architectural firm of Michael Graves & Associates and its affiliated product and graphic design company, Michael Graves Design Group, work together to address complete projects, from “the largest scale of the building to the smallest detail of the accessories,” Strebel said. “This multidisciplinary approach is the core of their unique ability to create value in brands across all levels.”
Since its founding in 1964, Michael Graves & Associates has been at the forefront of architecture and design worldwide and has received more than 180 awards for design excellence. Michael Graves, FAIA, received the AIA Gold Medal in 2001 and the National Medal of Arts in 1999.
Based in Parsippany, N.J., Wyndham Worldwide offers upscale hotel and resort accommodations throughout the United States, Canada, Mexico and the Caribbean. Wyndham Worldwide guarantees that the best rates for its properties will always be found on its Web site. Reservations may be booked through www.wyndham.com or by calling (800) WYNDHAM. Wyndham Worldwide is a subsidiary of Cendant Corporation (NYSE: CD). All hotels are individually owned, and they are operated under franchise or management agreements with Cendant subsidiaries.
Christine Da Silva
Senior Manager Communications
Phone: +1 973 496 8531
Fax: +1 973 496 7307