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Wonderful Greece, the slogan for the worldwide Greece awareness advertising campaign, is set to hog the headlines at BITE, the Beijing International Tourism Expo 2006 at the Beijing Exhibition Centre from 22 to 24 June 2006. Partnering BITE 2006 as the official ‘Partner Country’ for the second year straight, the Greek National Tourism Organisation (GNTO) will see the grouping of various Greek tourism-marketing corporations in the largest single country participation with a total exhibition space take-up of more than 1,152 sqm.

Setting its sights on China’s expanding tourism market, strategic media vehicles such as outdoor advertising, press advertisements and television spots are utilised for Greece’s tourism promotion in the various Chinese cities such as Beijing, Kunming and Shanghai. The Southeastern Europe country with a population of 10,964,020 has embarked on a 2006 full-scale worldwide awareness advertising campaign stretching over 43 countries including Brazil, China, Germany, The United Kingdom, Japan, South Africa, Holland, Saudi Arabia and Finland.

Mr Stelios Korkidis, Press & Tourism Counsellor, Embassy of Greece in Beijing said, “BITE is a prominent exhibition in China’s tourism field and we would like to take this opportunity to promote both Greece and China. With Greece participating as ‘Partner Country’ in BITE 2006, visitors can expect to see cultural events and concerts to celebrate Greece with the local Chinese people."

The organisers have endorsed Greece’s participation with much anticipation as BITE once again renews its ties with Greece as Partner Country, reinforcing the show’s marque as the preferred leading tourism and travel exhibition on the international travel industry calendar.

The third annual international tourism trade and consumer fair is targeted to attract over 600 international and local participating companies and will boast a truly international representation, with new participating countries namely Ethiopia, Holland, Kenya, Slovenia, Mongolia, Spain, Tunisia, Switzerland and Tanzania.

With the 2008 Beijing Olympics coming up in two years and a dynamic market climate predicted to grow to 100 million departures in 2020, China’s tourism industry is expected to heat up significantly, during which BITE will definitely be the vital link between the Chinese and the vibrant global travel and tourism industry in the years to come.

For further information on BITE 2006, please visit the official website at: www.cems.com.sg/bite06.

For media enquiries, please contact: Ms Abby He Marketing Communications Executive Conference & Exhibition Management Services Pte Ltd. Tel: (65) 6278 8666 Fax: (65) 6278 4077 Email: [email protected]

For sales enquiries, please contact: Ms Zeslyn Lim Exhibition Executive Conference & Exhibition Management Services Pte Ltd. Tel: (65) 6278 8666 Fax: (65) 6278 4077 Email: [email protected]

Established since 1980, CEMS is a regional organiser with a global perspective. A key player in the Meeting, Incentive, Convention and Exhibition (MICE) industry in Singapore, CEMS has vast knowledge and experience in organising and managing exhibitions, conferences and other special events for government agencies, associations and private enterprises, with business activities spanning across many countries in Asean including Singapore, Thailand, Malaysia, Myanmar and the Philippines, China in North Asia, and India, Sri Lanka, Bangladesh and Pakistan in the South Asia.

For the past decade, CEMS has formed strategic partnerships with both local and international players to achieve mutually desirable goals in the MICE industry.

International Exhibitors, Conference Delegates & Visitors: CONFERENCE & EXHIBITION MANAGEMENT SERVICES PTE LTD 1 Maritime Square, #09-43, HarbourFront Centre, Singapore 099253. Tel: (65) 6278 8666 Fax: (65) 6278 4077 Email:[email protected]

Theresa Rawipan Sareedokchan
+662 6414381
IBRIX Co., Ltd.

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