HSMAI to Produce Online Advertising and Distribution Tracks at Online Revealed Canada Conference

Online Revealed Canada announces The Hospitality Sales & Marketing Association International (HSMAI) to produce the Online Advertising and Distribution educational online travel tracks for the May 16-17th Canadian online tourism marketing conference - in association with the Canadian Tourism Commission.

April 24, 2006, Ottawa – Influential travel industry leaders will come together for the first annual Canadian online travel conference event, Online Revealed Canada, in association with the Canadian Tourism Commission this May 16-17th.

As the travel industry’s foremost resource for identifying and communicating trends in the hospitality, travel and hospitality, and sales and marketing management disciplines, HSMAI will produce two of the six educational online travel tracks taking place on day two of the conference.

"HSMAI has special interest groups who focus on revenue management and internet marketing, and we are proud to be a part of the first online travel conference in Canada to make a contribution in educating sales and marketing professionals about these important topics," said Bob Gilbert, president and CEO of HSMAI.

The Revealed Online Travel Tracks include; Online Advertising and Online Distribution and Revenue Management/ Distribution track, both produced by HSMAI, Customer Relationship Management, Web Applications and Marketing Canada Globally, produced by the Canadian Tourism Commission, and Website Management presented by conference co-chair, A Couple of Chicks e-Marketing.

"We are excited to have HSMAI take part in the Online Revealed Canada conference to produce two of our educational tracks,” says Jens Thraenhart, CTC's Executive Director of E-Marketing and CRM Online Revealed Canada and Conference Co-Chair, and also Chair of HSMAI's Travel Internet Marketing Organization, and a member of the Americas and Global Board of Directors. “We wanted to incorporate the expertise that HSMAI has in these two areas to educate the Canadian Travel industry through interactive and unique sessions."

The First annual Online Revealed Canada Conference will take place this May 16-17th in Ottawa at the Brookstreet Resort. The event will bring together industry experts to discuss Online Tourism Marketing, and what it means to the Canadian Tourism industry.

The conference is a forum with a uniquely Canadian approach to the ever-changing online marketplace and what it means to hospitality suppliers, vendors, hotel groups, individual hotels, tourism operators, travel intermediaries, agencies and other Canadian Travel Professionals. Key presentations include speakers from Google, Air Canada, The Intercontinental Hotel Group, Travel Quebec and eMarketer and more.

HSMAI HSMAI is an international organization of sales and marketing professionals representing all segments of the hospitality industry. Today, HSMAI is the largest and most active travel industry sales and marketing membership organization in the world, with over 5,000 members from 30 countries in 60 chapters worldwide representing hotels and resorts, airlines, cruise lines, car rental agencies, theme parks and attractions, convention and visitors bureaus, destination management companies, reservations sales organizations, restaurants, golf and recreation sites, and much more.

For more information, visit . Members of the media are invited to attend the Conference - please inquire for further information. For Conference Registration or Sponsorship information, please contact Patricia Brusha at 416-817-5595. Online Revealed Canada will be held on May 15-17, 2006 at Brookstreet Resort in Ottawa, Ontario.

Alicia Whalen
E-Marketing Strategist
905-401-2249
A Couple of Chicks