The PhoCusWright Travel Conference | Gain Competitive Advantage
Duesseldorf, Germany and Sherman, Conn., USA, | PhoCusWright Inc., an independent travel, tourism and hospitality research firm specializing in consumer, business and competitive intelligence, announced the place to be for the best minds in the European travel industry is The PhoCusWright Travel Conference being held 25-27 September 2006 at the Hotel Le Plaza, Brussels, Belgium. These will be three special days dedicated to fresh ideas, expansive thinking, incredible energy and uncommon community.
In keeping with the concept, "Not another travel conference. A better travel conference.," Philip C. Wolf, PhoCusWright president and CEO stated, "Travel industry players work very hard to differentiate themselves and resist commoditization. At PhoCusWright, we feel the same way about travel industry conferences. So we work very hard to create a more valuable, more productive, more stimulating experience for our customers."
Program Highlights
The PhoCusWright Travel Conference's innovative program includes a collection of keynote addresses, case studies, roundtables, exclusive interviews and point/counterpoint that will cover important subject matter and uncover tremendous insight such as:
- Travel search strategies in Europe: Yahoo! and Google face-off,
- Metasearch versus online travel agencies - unblurring the lines,
- European hotel executives strategize and online hotel specialists differentiate themselves,
- Fresh approaches for search engine marketing and optimization,
- Sorting and explaining competitive pay-per-click options for travel,
- And many more covering tour operators, airlines, corporate travel, and India's OTAs.
"PhoCusWright conferences increasingly attract high-profile travel experts from Europe as they provide more than just a series of lectures. The program is distinguished by methodical interactions between speakers and the highly responsive audience," explained Michaela Papenhoff, managing director of h2c consulting and managing director Europe for PhoCusWright. "As PhoCusWright's representative in Europe, we are convinced that this unique program will once again be an exciting experience for all participants."
Mr. Wolf agreed, "Attendees will have a tremendous opportunity to join an unparalleled peer group and gain significant insight on critical next steps for their business."
Key Speakers from Europe's Top Travel Companies
The superior roster of center stage speakers is unmatched by any other travel conference. Speakers include senior executives and key influencers from numerous sectors of the travel, tourism and hospitality industry in Europe who define and predict the ever-evolving realities of travel commerce.
To keep issues engaging while promoting debate and discussion, several other distinguished professionals will be appearing as Talkbackers, a signature feature at PhoCusWright events.
Exclusive Research
The free research brief, Online Travel in Europe: Key Findings, is exclusively available to all attendees. Findings include information on the European online travel market as a percent of the total travel market and growth rate by country. Learn about European leading online travel agencies' gross bookings, European hotel sales by channel and more all in this one brief.
PhoCusWright analysts will also debut newly released research findings on business imperatives in three sessions which are essential for planning and budgeting for next year and beyond. Join them and get ready for 2007 by attending the Business Strategies & Trends debate, participate in a briefing on What's New In Travel Technology, and learn What You Need To Know About Where To Go in a session on the market-by-market characteristics and the differences and similarities that all European travel companies need to know.
For More Information
Further details on the complete program, list of speakers and press credentials are available at
Michaela Papenhoff
+49 211 989 2558
Phocuswright
