NEW YORK, NY | Jonathan M. Tisch, Chairman & CEO of Loews Hotels was selected and honored as the recipient of the 13th annual Frank W. Berkman Tourism Achievement Award by the Big Apple Chapter of the Hospitality Sales & Marketing Association International (HSMAI).

The award was created in 1994 by the Past Presidents’ Council of the HSMAI Chapter to recognize those individuals or organizations that have made a significant contribution to the travel and tourism industry in New York City. The award was named for Frank W. Berkman who, for 16 years, was the Executive Vice President and Chief Executive Officer of HSMAI.


Jonathan Tisch (left) receives the Frank W. Berkman Tourism Achievement Award from the HSMAI Big Apple Chapter. Also shown are Fran Brasseux (center), Executive Vice President of HSMAI and Thomas J. Travers (right), General Manager of the Beacon Hotel in New York and current president of the Big Apple Chapter.

Jonathan Tisch has been a stalwart supporter of New York City tourism and spearheaded the revival of tourism after the city was devastated 9-11-2001. He is also:

  • Chairman of the Board of Directors of NYC & Company, which promotes tourism to New York City
  • Chairman of the New York University International Hospitality Industry Investment Conference
  • Chairman of the Travel Business Roundtable
Previous recipients include the late Preston Robert Tisch, Jonathan’s father and then Chairman of the Board for Loews Hotels. Other recipients were:

  • 1994 Charles Gillett, President of the New York Convention & Visitors Bureau
  • 1995 Preston Robert Tisch, Chairman of the Board for Loews Hotels
  • 1996 Arthur Surin, Senior Vice President of Hilton Hotels Corporation
  • 1997 Mayor Rudolph Giulliani
  • 1998 Donald Trump
  • 1999 The Today Show
  • 2000 The League of American Theatres & Producers
  • 2001 Starwood Hotels & Resorts
  • 2002 The New York Police, Fire Department, EMS & Port Authority Police
  • 2003 Macy*s
  • 2004 The Mayor’s Office of Film, Theatre & Broadcasting
  • 2005 ING New York City Marathon

“As the sales and marketing arm of the hospitality industry, HSMAI values the enormous contributions Jonathan Tisch has made both to New York City and the travel, tourism and hospitality industries and finds it particularly fitting that he followed in his father’s steps with his dedication to tourism development in New York,” said Kathie Stapleton, Executive Director of the Chapter and daughter of the late Frank W. Berkman.

The Big Apple Chapter of HSMAI recognized Jonathan Tisch with this award at a black-tie dinner held on Tuesday, June 6, 2005.

HSMAI is an organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at 15 annual events. Founded in 1927, HSMAI is an individual membership organization comprising nearly 7,000 members worldwide, with 38 chapters in the Americas region.

For more information on HSMAI, contact the Hospitality Sales & Marketing Association International, 8201 Greensboro Drive, Suite 300, McLean, VA 22102, phone (703) 610-9024; fax (703) 610-9005. You can also visit the web site at .

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