SideStep Helps Travelers Visualize Their Hotel Destination Through Innovative Video Tours From VFM Interactive

Santa Clara, Calif. | SideStep, Inc. (www.sidestep.com), the Internet’s leading travel search company, announced today the addition of virtual tours, video and other rich media from VFM Interactive into its Hotels category.

The seamless integration of VFM’s hotel content and rich media visuals within the hotel comparison shopping path allows consumers the opportunity to select and view more highly detailed visuals to learn more about the unique features of a specific hotel property.

“SideStep is continually focused on offering the best user experience, and the addition of VFM’s high-quality portfolio of rich digital media content furthers the level of comfort for any consumer looking to book a hotel online,” said Rob Solomon, CEO, SideStep, Inc. “We’re thrilled to incorporate video content that ensures consumers can fully explore the options that best fit their individual preferences and budget.”

“Rich media is a critical component of travel shopping since consumers want a tangible preview into their upcoming travel experience,” said Paolo Boni, president and CEO of VFM Interactive. “We’re delighted to work with SideStep as it’s a terrific resource for those who book travel online. SideStep allows for easy comparisons of hotels - beyond just price and location - to find the perfect hotel with the range of services and amenities that will contribute to their overall travel experience.”

VFM’s library of hotel information and visuals is regularly updated by working directly with its 10,000 hospitality clients, representing the largest chains and independent properties, to ensure that the descriptions and visual marketing components, such as photographs, virtual tours and videos, are up-to-date and the most relevant for the consumer.

Examples of the visuals produced by VFM and distributed through SideStep using VFM’s proprietary and widescreen Flash Media player may be found here as follows:

• The Radisson Hotel in Boston
• The W Union Square in New York
• The Westin Resort & Spa, Los Cabos, Mexico

About SideStep | SideStep, the Internet’s leading travel search company, delivers the most comprehensive selection of travel choices at the best prices to more than 4.7 million consumers each month. SideStep has been named one of TIME Magazine’s “50 Coolest Web Sites” and declared “Best of the Web” by Forbes. The company has forged alliances with leading travel brands such as Hilton Hotels Corporation, Marriott International, Continental Airlines, JetBlue, Dollar Rent A Car and Enterprise Rent-A-Car. Headquartered in Santa Clara, California, SideStep is privately held and has raised more than $17 million in funding from Trident Capital and individual investors. For more information, visit www.sidestep.com.

About VFM Interactive | VFM Interactive is the leading end-to-end provider of online media management, production and distribution for the hotel and travel industry. VFM helps travel companies maximize their brand penetration online through the power of rich media marketing that includes still images, rich media videos, 360° virtual tours and Flash productions. VFM offers its clients access to the largest and fastest-growing distribution network of more than 20,000 distribution points where consumers are most often researching and purchasing travel products. These distributors include online travel agencies, travel suppliers, search portals, and GDSs such as Travelocity, Orbitz, SideStep, TripAdvisor, American Airlines, Yahoo!, AOL, and Galileo. VFM’s clients include more than 10,000 hotels and resorts from brands and management companies such as Best Western, Choice, Crowne Plaza, Hilton, Holiday Inn, Interstate, La Quinta, Le Meridien, Marriott, MGM, Outrigger, Radisson, Regent, Sheraton, W, Westin, and Wyndham. For more information, visit www.vfmii.com.