Las Vegas, NV / Quincy, MA | The Las Vegas Convention and Visitors Authority (LVCVA) today announced its decision to partner with Passkey, the worldwide leader in online group reservations, and to start offering Passkey as part of its convention services package to all event planners coming to the city.

"We are excited about our new partnership with Passkey – a name no doubt familiar to many of our Vegas properties and more importantly to planners coming to our area,” explained Terry Jicinsky, Senior Vice President of Marketing, LVCVA. "By joining forces with Passkey, we believe we are positioning ourselves to be THE BEST meeting solution in Las Vegas."

With Passkey, the LVCVA will deliver:

Benefits for Planners:

  • Easy management of reservations and rooming lists
  • Customized event websites for online hotel bookings
  • 24/7 access to event reports, including pick-up and pace reports
  • Reduction in attrition exposure and book-arounds
  • Seamless integration with preferred registration solution

Benefits for Attendees:

  • One-stop shopping experience for event registration and hotel booking
  • Ability to modify and cancel reservations online
  • Instant acknowledgements

Benefits for Vegas Hotels:

  • Interface to hotel PMS/CRS systems for instant delivery of hotel reservations
  • Maximize revenues and reduce wash with post-cut off management
  • Upsell hotel services and amenities and extend length of stay

“We are all about perfecting the planner and attendee meeting experience,” said Diana McAdam, Director, Destinations Services, LVCVA. “By offering Passkey to our planner, we are further enhancing our housing services, and delivering functionality that is requested by our current and previous customers, ultimately helping them build successful meetings in our city.”

In 2005 the Las Vegas area hosted 6.2 million convention and meeting delegates, representing 22,000 citywide conventions and meetings. These delegates generated $7.6 billion during their visit to this destination.

Greg Pesik, President and CEO of Passkey adds, "We are thrilled to have Las Vegas CVA on board. Having the country’s largest meeting and events destination as a client, is truly a testament to Passkey’s effectiveness in group housing management. We look forward to working closely with the LVCVA to further streamline their housing, and increase their customer satisfaction."

Passkey has established itself as the de facto standard online group housing solution for citywide events. Today, over 85% of major convention bureaus in North America use Passkey as their group housing solution.

About Las Vegas CVA | The Las Vegas Convention and Visitors Authority (LVCVA) is charged with marketing Southern Nevada as a tourism and convention destination worldwide, and also with operating the Las Vegas Convention Center and Cashman Center. With approximately 133,000 hotel rooms in Las Vegas alone and more than 9.5 million square feet of meeting and exhibit space citywide, the LVCVA's mission centers on attracting ever-increasing numbers of leisure and business visitors to the area. Website:

About Passkey | Passkey is the worldwide leader in online group hotel reservations. The Boston-based technology company offers event attendees, planners and providers with a powerful web-based on-Demand solutions that lets them make, monitor and manage their group hotel reservations Online.

The Passkey-enabledSM global network consists of over 85% of major U.S. Convention and Visitors Bureaus (CVBs) that offer housing, as well as thousands of hotels, trade associations, corporate meeting planners, and meeting management companies. Passkey investors include: Lazard Technology Partners; TravelCLICK (www.travelclick.net) and DRV Investments, LLC. Website:

Dahlia CMP El Gazzar
(617) 237-8238