OpenTravel™ Alliance to Present Seminar at Distribution Conference
WASHINGTON, DC | The OpenTravel Alliance (OTA), the travel industry’s leading specifications and standards organization, is pleased to announce they will hold an educational seminar in Chicago on Wednesday, October 4, highlighting the value of OTA standards to distribution partnerships.
“The wide use of our specifications by such organizations as Harrah's, Hertz, Expedia, Continental and many more travel focused companies have become an integral part of the travel distribution landscape,” said John Turato, chair of OTA and VP of technology for the AvisBudget Group. "We know travel distribution professionals come to EyeforTravel to understand the latest trends and topics in distribution, so presenting here is a natural fit.”
The focus of the seminar will be a session where several sets of trading partners from across the travel spectrum discuss how they were able to implement OTA messages to meet their business needs and their customers’ needs, resulting in benefits like reduced time-to market, decreased IT costs, better service to partners and customers and increased credibility in the marketplace.
In addition, the seminar will provide an update on all OTA activities, as well as a session on getting started with the OTA and OTA message implementation.
The seminar will be held from 3:00pm until 5:00pm on Wednesday, October 4, at the Holiday Inn Mart Plaza in Chicago.
The seminar is being hosted by EyeForTravel, and is co-located with the EyeForTravel Travel Distribution Summit 2006 conference at the Holiday Inn Mart Plaza in Chicago. The OTA seminar is open to all industry participants at no charge, whether or not they also attend the EyeForTravel conference. Space is limited and advance registration is strongly recommended.
To register for this free seminar, visit
The OpenTravel Alliance will also participate in a joint seminar with HTNG, HEDNA and APEX at EyeforTravel on Thursday, October 5 from 9:00am until 12:00pm.
The OTA's mission is to engineer specifications that make data transmission flow smoothly throughout travel, tourism and hospitality. The OTA creates, expands and drives adoption of open universal data specifications, including but not limited to the use of XML, for the electronic exchange of business information among all sectors of the travel industry. Millions of messages based on OTA specifications are exchanged between hundreds of travel trading partners everyday.
With a diversified membership representing influential names in all sectors of the travel industry, OTA is comprised of representatives from the airlines, car rental firms, hotels, cruise lines, leisure suppliers, service providers, tour operators, travel agencies, and trade associations. OTA working groups develop open internet- compatible messages, which are currently in use by companies across the travel spectrum. For more information, visit
Valyn Perini
Executive Director
+1 978 266 0032
OpenTravel Alliance
