Preferred Hotel Group’s 5:1 ROI Guarantee Yields 100% Success Ratio for 2006 Co-op Marketing Programs
Each Qualifying Member Has Already Reached or Exceeded Promised Goal
CHICAGO | Among the opt-in benefits of Preferred Hotel Group membership is participation in custom consumer marketing programs that promote exclusive hotel stay offers to niche markets. Based on a successful track record, architects of the 2006 “I Prefer the City” and “I Prefer Resorts” programs made a promise to members: For every dollar spent, the return will be five-fold – guaranteed -- or the investment will be refunded. In hindsight, the promise proved modest. By the beginning of the fourth quarter, 100% of qualifying members had reached the 5:1 level, and in some cases, far exceeded it.
Participating members would agree:
“Turtle Bay has benefited greatly from Preferred Hotel Group’s marketing programs – ‘Exclusives’ and ‘Resort Escapes’,” said Bob Boyle, Managing Director of the Hawaiian resort. “Our minimal investment of $5,000 has turned into $210,128 in revenue – far exceeding the ROI guarantee – producing an ROI closer to 41:1. Needless to say,” added Boyle, “we are very pleased and plan on participating in 2007.”
In the U.K., The Eton Group has benefited, in particular, from participation in Preferred Hotel Group “Exclusives” promotion. “It has become our leading rate and, because it is such a good value, many people book it,” said Hester Stuart, Group Director of Marketing.
The year-long campaign offers the following programs for urban and resort members, respectively:
I Prefer the City:
Preferred Hotel Group City Breaks™ – showcases promotional rates, a local hotel amenity and breakfast at city center hotel members of Preferred Hotels & Resorts, Preferred Boutique, Summit Hotels & Resorts and Sterling Hotels.
I Prefer Resorts:
Preferred Hotel Group Resort Escapes™ – features promotional rates with an added credit of US $100 or local currency equivalent that can be used toward a variety of amenities ranging from a warm mud bath to dinner for two on the beach. Offer is available at Preferred Hotels & Resorts, Preferred Boutique, Summit Hotels & Resorts and Sterling Hotels.
Preferred Hotel Group is a global leader in the hospitality industry. This creative, cutting-edge company is designed for a new era in travel, where travelers embrace the individuality of distinctive hotels and resorts, yet desire a consistent commitment to excellence. The four brands of Preferred Hotel Group represent a collection of the finest hotels in the world and include: Preferred Hotels® and Resorts; Preferred Boutique; Summit Hotels and Resorts; and Sterling Hotels. Learn more at .