PARSIPPANY, NJ | Lodging Interactive, a leading provider of Internet Sales & Marketing Services to the hospitality industry, announced today that it has rolled out Dynamic Keyword Pay-Per-Click (PPC) management with Google. Dynamic Keyword PPC enables Google AdWords to dynamically change based on the search term used by the potential customer.

“From our initial tests and based on the success of the top search engine marketers, dynamic keyword ads not only improve the click-thru rate for Google AdWords campaigns, thereby increasing the number of times a potential guest visits our client’s website’, but it also improves the position of the ad on the search results page,” stated DJ Vallauri, Lodging Interactive’s Founder & President. “In other words, the more relevant the Google ads are to what potential guests are looking for, the higher up they will appear on the Google search results page.”

Google’s Dynamic keyword technology will cause the keyword that the potential guest is searching for to appear bolded in the text or body of the ad. In doing so it gains the attention of the potential guest and also increases the relevancy of the ad to match the actual search term requested. Below is an example of Google’s Dynamic keyword technology for the search term “vacation rolling meadows”:

“By investing in leading edge PPC management technologies, Lodging Interactive offers hotel clients the unsurpassed ability to maximize PPC ROI’s and in doing so track all calls made, emails sent, and bookings made as a result of the PPC advertising on all major search engines,” said Richard Walsh, Vice President of Business Development for Lodging Interactive. “It is our roll to keep our hotel clients ahead of the curve and to update them as new and innovative online technologies emerge.”

About Lodging Interactive | Lodging Interactive is a leading provider of Internet Marketing Services to the travel and lodging industries. The company provides a portfolio of effective Internet Marketing Services to hundreds of hotels, resorts, timeshares and bed and breakfasts worldwide. The Company also offers effective online tools and services; hotelBLAST.com, a self-service email marketing system MyWebsitePromotions.com, a self-service online promotions marketing system, CommentCards.com, a full-service consumer-2-business comment card and survey service, SEOTracker an SEO Analysis and SEO Competitive Benchmarking Service, HotelMASHUPS.com interactive Google mapping services, and eProposal Rapid RFP Response System.

Lodging Interactive clients include branded properties such as Marriott, Sheraton, Hilton, Radisson, Crowne Plaza Hotels, Doubletree Hotels, Candlewood Suites, Best Western, Wyndham Hotels plus numerous independent properties. The Company is headquartered in Parsippany, NJ and can be reached at 973-402-4970 or by visiting its website at , , or .

Lodging Interactive is a proud member of the American Hotel & Lodging Association (AH&LA) and a supporter of the Hotel Sales & Marketing Association International (HSMAI). For more information you can also contact Richard Walsh, Vice President of Business Development at [email protected] or at 973-402-4970.

DJ Vallauri
President & Founder
+1 877 291 4411