Industry Update
Press Release28 November 2006

Lodging Interactive - What Is Your Hotel's UVP?

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PARSIPPANY, NJ, November 28, 2006 – UVP is not just another acronym! It should be the mantra for your hotel. Your UVP is your “Unique Value Proposition”, the core differentiation of your hotel and your services from those of your competition.

When describing your hotel on your website or in online promotions, you need to have a complete and accurate UVP will description of your market segments (family, business, seniors, vacation, spa, health), reference the perception of your competitor and highlight the differences. There are the obvious differences such as location, in-room amenities, full service versus limited service and then there are the not so obvious value propositions, such as proximity to a local attraction, airport shuttle service, environmental initiatives and brand standards.

From the perspective of selling your hotel online whether via your brand web pages or your property website, your UVP is what closes the sale. According to the experts, you have approximately eight seconds to capture the interest of the average online shopper from the time they arrive at your website. If the online shopper found your website on a search engine, it is also important that the page they land on at your website offers your UVP with information that relates to their search terms. If the shopper arrives at your home page and there is no UVP there is little chance the shopper will search any deeper on your website. It is strongly recommended that you relate the terminology in your UVP to the search terms that are applied to your search engine optimization.

To develop an effective UVP for your Internet marketing message you should keep the proposition short and utilize bullets to list the value points of your hotel. You should also reinforce your UVP with specific pictures that relate to your UVP message. The importance of having a clear and concise UVP will continue to grow as Internet users increase. The next wave is the colonization of cyberspace. Even today, there are net neighborhoods forming where the Internet users are exchanging information and reviews about such subjects as music, politics and of course travel. So you better have a clear, concise and accurate UVP.

About Lodging Interactive

Lodging Interactive is a leading provider of Internet Marketing Services to the travel and lodging industries. The company provides a portfolio of effective Internet Marketing Services to hundreds of hotels, resorts, timeshares and bed and breakfasts worldwide. The Company also offers effective online tools and services;, a self-service email marketing system,, a self-service online promotions marketing system,, a full-service consumer-2-business comment card and email survey service, SEOTracker & SEO Analysis and SEO Competitive Benchmarking Service, interactive Google mapping services, and eProposal Rapid RFP Response System.

Lodging Interactive clients include branded properties such as Marriott, Sheraton, Hilton, Radisson, Crowne Plaza Hotels, Doubletree Hotels, Candlewood Suites, Best Western, Wyndham Hotels plus numerous independent properties. The Company is headquartered in Parsippany, NJ and can be reached at 973-402-4970 or by visiting its website at and additional service, or .

Lodging Interactive is a proud member of the American Hotel & Lodging Association (AH&LA) and a supporter of the Hotel Sales & Marketing Association International (HSMAI). For more information you can also contact Richard Walsh, Vice President of Business Development at [email protected] or at 973-402-4970.
DJ Vallauri
President & Founder
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