Accor Hotels In Asia Go Live With EzRMS™
Five hotels successfully launch system with potential to expand across Asia Pacific
SINGAPORE, Accor Asia Pacific has successfully completed the first phase of system implementation of the EzRMS™ Internet Product Suite at five strategic hotels in Singapore, Bangkok and Manila.
Plans to expand the launch to other hotels around Asia Pacific during 2007 are under consideration as initial expectations regarding product performance are met.
Accor Director of Pricing & Distribution – Asia, James Merchant said the group has been looking for an automated Revenue Management solution which could meet the needs of Accor’s fast expanding hotel network in the region.
According to Mr Merchant, many systems have been scrutinized in detail by Accor Asia Pacific over the period of several years but failed to meet the company’s stringent criteria.
“We considered a variety of options, but we had to be totally confident for a major system rollout throughout our region. EzRMS™ has given us this tool and we are very pleased with the commitment and flexibility of the EasyRMS team. They align the system to our strategic needs while integrating it with our complex distribution network in very short order,” Mr Merchant said.
“The first five hotel implementations within Asia have been completed to a very high standard with flawless deliveries– we envisage further system rollout to other properties within the coming months as these launch sites prove successful.”
EasyRMS Co-Founder and Managing Director Paul Margaillan said the company was delighted to have Accor Asia Pacific on board as a launch client, their first such project in the region.
“Accor Asia Pacific is one of the world’s largest hotel chains, and the group is rapidly expanding around the region. Asia as a destination is booming for the hospitality Industry and our systems are generating much excitement for companies operating in the region. It has tangible benefits for these high demand times.”
Accor Asia Pacific launched with five hotel sites in three Asian gateway destinations and so far these implementations have been a huge success. We very much look forward to further expanding this project throughout the year.”
- Hotels, with the Sofitel, Novotel, Mercure, Suitehotel, Ibis, Red Roof Inn, Etap Hotel, Formule 1 and Motel 6 brands: over 4,000 hotels and 475,000 rooms in 90 countries, as well as strategically related activities, such as Lenotre;
- Services to corporate clients and public institutions: 21 million people in 35 countries benefit from Accor Services products, meal and food vouchers, people care, incentive and loyalty programs.
Backed by the confidence of many of today’s industry leaders including Best Western International, Your DC Hotels, Crestline Hotels, Oceana Hotel Group, Millennium Hotels & Resorts, Centennial Hotels, Interstate Hotels, Seaside Rentals, InnSuites Hotels, The Ramada New Yorker Hotel, West Paces Hotels, Accor Asia Pacific, The Ritz London, Dorchester Group of Hotels, NH Hoteles, Majestic Hotel Group, Vincci Hotels, Classics Hotel, Radisson SAS Hotels & Resorts, Moevenpick Hotels & Resorts, BDL Hotels, Ramada Encore, Somerston Hotels, Express by Holiday Inn, Crowne Plaza, Tribe Hotel Management, Hastings Hotels, Elite Hotels, Groupe Lucien Barriere, Novotel, Sofitel & Mercure, EasyRMS is committed to easing the current burden of strategic decision making and implementation of Revenue and Yield Management techniques and procedures world-wide.
For further information, please contact;Tom Racette, Manager PR and Communications - Asia, Tel: (662) 659 4620, Fax: (662) 264-5747, e-mail:
Or Contact EasyRMS At Our Corporate Headquarters: 100 Baker Street, London, United Kingdom. W1U 6WG. Tel : +44 (0) 20 7495 0773 Fax : +44 (0) 20 7495 7725
Paul FCMI Margaillan
+44 (0) 20 7495 0773