Vantage Hospitality and Hotel Brokers International Form Strategic Alliance
Newly formed VIBE establishes property referral system
Cleveland, OH | Vantage Hospitality, parent company of Americas Best Value Inn and the Lexington Collection hotel brands, has developed a strategic alliance with Hotel Brokers International (HBI) to establish a property referral system between the two companies.
This innovative program, named Vantage International Brokers Exchange (VIBE), was announced by Roger Bloss, Vantage’s Founder, President, and CEO, during HBI’s national conference on January 31, 2007.
“Vantage and HBI have had a long-standing history,” said Bloss. “In fact, Ron McCord, a member of HBI and former president, was one of the first owners of an Americas Best Value Inn over seven years ago. Because of this unique relationship, the VIBE program is not only a property referral system, but a referral of confidence.”
HBI will be the preferred broker for Vantage Hospitality, providing leads for properties that are in the process of changing their national brand affiliations or seeking a brand affiliation. In turn, Vantage’s membership development directors will provide referrals to HBI.
The HBI brokers will be educated and trained on Vantage’s unique membership model that differs from traditional hotel franchising by offering owners low, flat fees, short-term contracts, and a voice and a vote in the brand’s direction.
“Vantage is known throughout the hotel industry for its innovative and creative approach to creating business and increasing sales,” said Teague Hunter, HBI’s President. “VIBE is truly a groundbreaking strategic alliance that will further enhance each organization’s growth and sales.”
Vantage has developed a special VIBE website,
Vantage Hospitality Group, the parent company of Americas Best Value Inn and The Lexington Collection, is the 12th largest hotel company worldwide, and the only hotel brand to be ranked on the Inc. 500 List of Fastest Growing Private Companies. Vantage’s award-winning membership hotel brand, Americas Best Value Inn, has been recognized by the lodging industry as the fastest growing hotel chain four years in a row, and the group’s founder and CEO, Roger Bloss, was named the 2006 Innovator of the Year by Lodging magazine. Vantage introduced The Lexington Collection in the second quarter of 2006. With 15 properties already open, it is the only membership hotel brand in the three - four star lodging segments. Vantage recently introduced its membership model to the China hospitality market through its hotel brands, Chinas Best Value Inn and The Lexington Collection. For more information, visit
Founded in 1959, Hotel Brokers International (HBI) is the world’s largest and oldest hospitality real estate organization, with a rich heritage of experience and expertise in hotel real estate valuation, transactions, and other essential services. Comprised of over 75 hotel real estate broker specialists, HBI provides the hospitality industry with the most powerful hotel real estate marketing force, creating greater visibility through a unified and inclusive advertising and marketing approach. For more information, please visit,
Christine Thome (JCF)
PR Director, JCF Marketing
+1 440-247-4548
Vantage
