The BDL Hotel Group, a major UK player with a proven track record in delivering global brands, such as InterContinental Hotel Group (Holiday Inn), Marriott (Ramada) and Cendant (Howard Johnson), has committed to implementing the Serenata NetHotel product suite as well as Serenata @mail in all newly-opened Ramada Encore hotels in the United Kingdom and Ireland.

Serenata NetHotel provides a centralized solution for Customer Relationship Management (CRM) and enterprise-wide reporting. Using Serenata @mail, hotels achieve professional email communication directly from their PMS, CRS, Sales or Spa system.

The first installation of Serenata products for the hotel group has been completed successfully at the Ramada Encore Milton Keynes, which opened in July 2006. Since BDL is one of the largest customers of Brilliant Hotelsoftware, this is also the first implementation of Serenata NetHotel and Serenata @mail with the PMS Brilliant PMPro. BDL has projected a significant growth of the Ramada brand. Serenata looks forward to working with BDL and is proud to have integrated another PMS solution with the Serenata NetHotel product suite.


About BDL
The BDL Hotel Group was formed in 1997 to develop and operate newly built branded hotels. BDL opened its first hotel at Heathrow Airport in 2000 and operates a portfolio of 20 properties across the UK. BDL Management offers value-added hospitality management services and is known in the hotel industry as the name behind the brand. The company only operates quality assets carrying the world’s best brands and fills the gap between global hospitality franchisers and the reality of operating hotels withing local marketplaces.

About Ramcore Hotels
Ramcore Hotels has been established to develop the new Ramada Encore select service hotel brand within the UK, one of the most ambitious hotel development programmes in Europe today.

The company aims to build a new generation of quality mid market hotels, typically of between 80 and 150 rooms. In addition, landmark hotels, serving both the commercial and leisure markets, in major commercial centres and adjacent to transport hubs in high demand locations will be considered at around 200 guest rooms.

About Serenata IntraWare
Serenata IntraWare AG has established itself as a leading provider for central IT solutions in the hotel industry. With the aim to transform data into knowledge, Serenata integrates its products with existing PMS systems seamlessly. The core element is the management information system for hotel chains, Serenata NetHotel. By means of a central data warehouse and the use of Internet technology, data is centrally analyzed, and the foundation for new markets is created. With Serenata NetHotel, Serenata offers a Customer Relationship Management (CRM) solution, which enables hotel chains to develop a customer-centric business strategy. Thanks to the strategic cooperation with prominent IT partners and Serenata’s best-of-breed strategy, our customers can integrate the most diverse systems and scale their enterprise solution modularly, based on growing requirements. For more information, please visit .

Petra Kaltenbach-Martin
Product Manager