The Bench celebrates the launch of The STAR Report in Europe!
The Bench is delighted to announce a genuine revolution in Market Data - the European launch of the STAR Report.
Building upon the success of the combined forces of The Bench and US benchmarking powerhouse STR (Smith Travel Research) The Bench is launching America’s premier monthly performance report across Europe, with Asia Pacific to follow shortly. The STAR Report will fast become the ‘must have’ report across the industry.
Delivered by email every month, the STAR Report contains unparalleled, essential market data in an informative, easy to use format. Data and graphical presentation combine to make this one of the most powerful weapons in your revenue management armoury. The STAR report is a fantastic complement to our existing daily reports and is far superior to anything currently available in Europe.
The STAR Report
Delivered monthly in Excel format, the STAR Reports contain vital, comprehensive data to help hotels really understand their market and maximise revenues. Key features include:
- Two competitive sets as standard - a user defined set and an automatically generated industry set of similar performers in your destination
- 18 months of data as standard
- Current Month and Year to Date figures
- Running three and twelve months’ data
- Current Month and Year on Year change (%)
- Ranking
- Market penetration graphs of Rate, Occupancy and RevPAR over the last 18 months
- Day of the Week Report (every Monday, Tuesday, Wednesday etc.)
- Midweek and Weekend split
The launch of this exciting new product will save you time and give you the latest in performance reporting.
The STAR Report adds to the comprehensive report portfolio offered by The Bench and STR, covering the spectrum of reporting needs for all hotels.
Daily - The Flash Report
- Focuses on the performance of your hotel versus your primary competitive set.
- Day by day figures for the current month up to and including last night’s results, delivered daily to your inbox
- Reports on Rate, Occupancy and RevPAR with all the relevant penetration indices
- Month and Year to Date figures
- Variance between your hotel and your competitive set
- Year on Year growth of your hotel and competitive set
Weekly - The Day Star Report
- Shows performance over the last seven days
Monthly - The STAR Report
- The newest addition to our portfolio
Every hotel in our system with a competitive set will start receiving the STAR Report. If you don’t receive one, or receive the STAR Report based on the wrong competitive set, please contact our support team on
