SOUTHLAKE, Texas | SynXis, the Sabre Holdings business that provides hotel reservation management, distribution and technology services globally, announced today that AmeriTel Inns has selected the RedX Distribution Management System as its single distribution platform. RedX will connect AmeriTel Inns’ eight properties to all distribution channels including Global Distribution Systems (GDS), third party travel sites, and will also provide a state of the art booking engine for AmeriTel’s own website. AmeriTel will also use the RedX Property ConnectSM to automatically integrate data between RedX their Property Management Systems. AmeriTel Inns selected SynXis for the provider’s superior technology and for the complementary services that help strengthen the AmeriTel Inns brand and increase revenue throughout their properties.

“We feel that RedX gives our properties a competitive advantage. We can easily incorporate our revenue management skills quickly to react to changes in the marketplace from any location” said Chuck Everett, Operations Manager for AmeriTel Inns. “Because of their relationship with Sabre, SynXis is also able to provide AmeriTel Inns a valuable GDS marketing opportunity that we may not get with other providers.”

“AmeriTel Inns is one of a growing number of new customers taking advantage of our bundled technology and services offering,” said David Meltzer, Vice President of Sales for SynXis. “Our account management team’s goals are aligned with our customer’s goals which ensure that our partnerships with customers are successful.”

This fall SynXis will release a new booking engine, Guest ConnectSM, which has been developed after more than a year of market research, customer feedback and usability testing. “Another factor that was key in our decision to go with SynXis was the forward vision they have for their new booking engine,” added Everett. “Given the growing importance of the direct-to-property booking channel, we needed to align ourselves with the best booking engine technology available. We feel we have done that with SynXis and Guest Connect.”

AmeriTel Inns is one of the Northwest's finest hotel chains offering the most complete travel solution to both business and leisure travelers. Their commitment to hospitality and professional service will be supported by a team of account managers and marketed to the various distribution channels with SynXis technology. AmeriTel Inns will be represented on the GDSs by the YX chain code.

SynXis products and services enable hotels to maximize revenue and reduce costs through innovative technology combined with reliable and proven support. RedX, at the solution’s core, is a web-based distribution management system that enables property managers to distribute their inventory across all channels easily and efficiently. It provides connectivity to the GDSs, third party travel site and directly to guest via the website booking engine. SynXis also provides complementary services such as Revenue Management consulting, GDS and Travel Agent Marketing Programs and a full service private-label call center.