TripAdvisor Acquires Four Travel Media Businesses, Strengthening User-Generated Content Lead in Travel
Adds BookingBuddy.com, SmarterTravel.com, SeatGuru.com, TravelPod.com and Travel-Library.com, Growing Monthly Visitors to More than 24 Million
NEEDHAM, Mass., TripAdvisor, LLC, the world's largest travel community and an operating company of Expedia, Inc. (NASDAQ: EXPE), today announced it has acquired four travel media businesses, adding five travel community web domains and growing its audience to more than 24 million monthly visitors, according to comScore Media Metrix. The recently acquired companies are Smarter Travel Media LLC, operator of smartertravel.com and bookingbuddy.com; SeatGuru.com; TravelPod.com; and Travel-Library.com. Terms are not being disclosed.
Kaufer added, "These are strong, profitable standalone businesses, run by talented travel industry experts. Our acquisition strategy is to build on their success, while capitalizing on obvious efficiencies, but not to mess with sites that appeal to travelers and suppliers and advertisers alike. We expect the businesses to operate independently and continue to prosper."
All of the newly acquired businesses, which combined employ approximately 50 people, generate the majority of their revenue through graphical and contextual advertising and all operate profitably. There are no near-term plans for extensive integration of the businesses or the web domains and there are no expected layoffs.
Smarter Travel Media LLC – Based in Boston, Mass., Smarter Travel operates smartertravel.com (/) and bookingbuddy.com (/). TripAdvisor acquired Smarter Travel in February 2007.
SmarterTravel.com - SmarterTravel.com is a free online consumer community dedicated to helping people save time and money. Featuring weekly e-mail newsletters detailing last-minute Internet deals and the latest travel promotions, Smarter Travel also posts the latest fare sales, travel deals, and special promotions daily. BookingBuddy.com - Booking Buddy is a travel search tool that helps travelers find inexpensive flights, hotels, car rentals, and cruises faster. Booking Buddy also offers a free listing of the latest travel deals and special offers from high-value travel suppliers.
SeatGuru -- Founded in Seattle, SeatGuru operates seatguru.com (/). TripAdvisor acquired SeatGuru in March 2007. SeatGuru.com was launched in October 2001 with a single color-coded interactive airplane seating chart. Due to the vast differences between airline seats, SeatGuru offers a repository of useful airline information now featuring more than 275 airplane seatmaps from more than 40 different airlines. SeatGuru also features comparison charts and articles like a laptop power guide, along with helpful information and links regarding airline policies and programs.
TravelPod -- TravelPod.com (/), based in Ottawa, Canada, was acquired by TripAdvisor in December 2006. TravelPod.com was released in 1997 as the Web's first site to enable its members to create online travelogues (travel blogs), which revolutionized the way people travel and share their adventures with the world. Travelers can post travelogues from previous trips or use TravelPod to host ongoing travelogues that they can update while they travel.
Travel Library -- Based in London, England, Travel Library (/) was acquired by TripAdvisor in September 2006. Travel Library is an Internet travel information site focused on building a sustainable community of contributing users to ensure that the information provided is accurate, interesting and up to date. Travel Library allows visitors to share local knowledge and experiences on destinations and travel services around the world.
About TripAdvisor LLC | Tripadvisor, LLC owns the largest travel community in the world, with more than 24 million monthly visitors (source: comScore Media Metrix, Digital Calculator Report, March 2007) across six popular travel brands, tripadvisor.com™, bookingbuddy™.com, seatguru®.com, smartertravel™.com, travelpod™.com and travel-library™.com. Tripadvisor.com features real advice from real travelers with more than 5 million unbiased reviews and opinions, covering 250,000+ hotels and attractions. TripAdvisor® also offers easy access to major online travel booking sites, including Expedia.com®, Orbitz, Hotels.com®, British Airways and American Airlines, for great deals. TripAdvisor®, which operates sites in the U.S. (http://www.tripadvisor.com/) and in the U.K. (http://www.tripadvisor.co.uk/), provides travel suppliers a graphical advertising and cost-per-click marketing platform. Winner of dozens of awards, including PC Magazine's Top 100 Web Sites and Forbes Best of the Web, TripAdvisor® LLC is an operating company of Expedia, Inc. (NASDAQ: EXPE).
TripAdvisor and TripAdvisor.com are either trademarks or registered trademarks of TripAdvisor LLC in the U.S. and/or other countries. Hotels.com is either a trademark or registered trademark of Hotels.com, L.P., a subsidiary of Hotels.com in the U.S. and/or other countries. Expedia.com is either a trademark or registered trademark of Expedia, Inc., in the U.S. and/or other countries. Other logos or product and company names mentioned herein may be the trademarks of their respective owners.
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