Industry Update
Editorial Article13 June 2007

Hitwise Monthly Travel Category Report - May 2007

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The monthly report provides Hitwise data on:

  • Top 20 websites for the past month based on visits
  • Percentage of traffic to the Travel industry online
  • Most popular search terms typed into a search engine that resulted in traffic to websites classified by Hitwise within the 'Travel' industry.
  • Fast Movers - indicating websites which have witnessed substantial increases in rank in the online Travel industry

Analysis from LeeAnn Prescott, Hitwise director of research:

"As the weather warms and the school year winds down, parents begin planning family getaways. The market share of US visits to the websites of amusement parks such as Wet ‘n Wild Emerald Point and Geyser Falls Water Park jumped in the rankings from April to May 2007. Camping was also on the minds of travelers, with the market share of visits to KOA.com increasing 40% from April to May 2007 to achieve a rank of number 95 among all travel sites."

Hitwise is an online measurement company and the data in the report is based on our US sample of 10 million Internet users. We respect your privacy, so please let me know if you know if you wish to be removed from this list. If you have trouble opening or viewing the attachment please contact me to discuss alternative delivery options.

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Hitwise Monthly Travel Category Report - May 2007

As the weather warms and the school year winds down, parents begin planning family getaways. The market share of US visits to the websites of amusement parks such as Wet ‘n Wild Emerald Point and Geyser Falls Water Park jumped in the rankings from April to May 2007. Camping was also on the minds of travelers, with the market share of visits to KOA.com increasing 40% from April to May 2007 to achieve a rank of number 95 among all travel sites
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