FORT WORTH, TEXAS | Attendees of the 35th Annual Hospitality Industry Technology Exposition & Conference (HITEC) can now retrieve show schedule information beginning Monday, June 25, by visiting to on their and cell phone browser including Treo, SmartPhone or Blackberry.

Claire™ is Digital Alchemy’s new Web-based customer-relationship management tool that delivers information directly to a digital communications device. Using pull technology to protect against unwanted text messages, guests may visit a web site on their phone or specifically pre-approve receiving a short text message to their cell phone or Blackberry from the hotel.

“Claire™ is a significant advancement in providing information to hotel guests with a personal touch,” said Don Hay, Digital Alchemy CEO. “We’ve designed Claire™ to know who guests are, when they are arriving, and what specific information they’d like to know about the hotel, its services and its attractions. As close to being human as possible in the cyber world, Claire™ takes on the persona of a highly-intuitive concierge or personal assistant who knows a guest’s every desire and anticipates every request.

“This revolutionary, patent-pending software increases on-property spending by putting revenue-generating information literally at the guest’s fingertips,” he said. “It’s a powerful next step in the evolution of the emailed reservation confirmation process. Claire™ provides information that is created to match the information needs of the guest the moment it is requested and is formatted to perfectly match the specific browser on the guest’s phone.”

For more information, visit Digital Alchemy at HITEC in Booth No. 1221 or at the Guestroom 2010 pavilion. To pre-schedule an appointment with a Digital Alchemy team member, call (817) 204-0840.

About Digital Alchemy
With extensive experience in - and exclusive focus on - the hospitality industry, Digital Alchemy’s team of experts understands the need of hotel management companies and independent hotels for powerful, cost-effective software solutions that improve customer relationships, boost occupancy and drive revenue. The company’s Data2Gold e-Relationship Manager, with five modules, provides an unmatched range of advanced email-based CRM capabilities that increase the effectiveness of hoteliers’ marketing programs. For more information, visit or email them at [email protected].

Don Hay
CEO
(817) 249-0757