Lodging Interactive Launches Chatter Guard Online Reputation Management Technology & Service
PARSIPPANY, NJ | Lodging Interactive, a leading interactive marketing agency for the hospitality industry, announced today the launch of Chatter GuardTM an online reputation management technology and service. Chatter Guard’s proprietary technology trawls the web to find User Generated Content (UGC) and provides a service to help companies post responses to User Generated Content.
“Chatter Guard enables hotels, and any business, to find what people are saying about them online and most important it provides an opportunity for the business to post a response. Our proprietary technology trawls the web 24/7 to find any User Generated Content related to our clients. Then, our business processes validate the data to ensure the chatter is highly relevant to our clients” said Mr. DJ Vallauri, Lodging Interactive’s Founder & President.
Chatter Guard goes beyond just reporting User Generated Content, the system provides an online Quality Index Dashboard where companies can view, in real-time, their month to date User Generated Content Quality Index Scores. Clients also receive monthly roll up reports and Quality Index Scores via email delivery.
Recent studies confirm that more than 60% of online shoppers and travel planners visit and seriously consider consumer generated reviews prior to making their online purchase. In travel, 41% of all U.S. online leisure travelers use some form of social media tool in their travel research efforts.
Mr. Vallauri went on to say, “With millions of Social Media websites, Blogs, PodCasts, News Sites, Video Sites, and more, how can any business manage this valuable feedback on their own…they simply can’t, this is why we developed Chatter Guard, an effective solution for proactive management of User Generated Content.”
Continental Airlines and other carriers are finding innovative ways to turn User Generated Content into new business opportunities and to increase customer loyalty. Newsday.com recently published an article showcasing Continental Airlines’ passion for putting a positive spin on User Generated Content and for helping it uncover a major flaw in the airline’s operation.
Commenting on Chatter Guard, Richard Walsh, Vice President of Business Development for Lodging Interactive said “Chatter Guard is an essential tool for any hotelier who cares what his or her guests’ experience during stay at their hotel. Service is what a hotel is all about and the only way to evaluate service is through the guest’s feedback. Whether a hotel guest’s online comments are good or bad, Social Media gives the hotel an opportunity to respond and to demonstrate how they are responsive to their guest’s level of satisfaction. What online shoppers find on the growing number of Social Media websites will impact their buying decision as much as the brand perception or even the expectation generated by the room rate. User Generated Content will continue to grow as consumers of all ages and life styles rely on the Internet to share their experiences related to businesses, products and services. Just like the airlines and so many other businesses are realizing, you can turn online chatter into an effective way to manage consumer relations to generate a positive message about your business, a message that will result in more sales.”
Lodging Interactive is a leading provider of Internet Marketing Services to the travel and lodging industries. The company provides a portfolio of effective Internet Marketing Services to hundreds of hotels, resorts, timeshares and bed and breakfasts worldwide.
DJ Vallauri
President & Founder
+1 877 291 4411
Lodging Interactive
