DELRAY BEACH, FL | As customers' expectations and demands increase within the hotel industry, Ocean Properties Ltd. announces the launch of its new electronic customer relationship management (eCRM) program for its properties across the United States and Canada. In association with ZDirect Inc., a premiere email service provider (ESP) specializing in the hospitality industry, Ocean Properties intends to establish a competitive advantage by cultivating relationships with its guests offering flexible, targeted and customer-centric strategies that deliver "the right message to the right person at the right time." According to Loren Gray, Director of eCommerce, "with our new email platform we can now deliver a better customer experience by giving them exactly what they want, bring guests back time and time again, and enhance value and return on investment for our properties. We are very excited."

About Ocean Properties, Ltd. Hotels & Resorts

With corporate headquarters in Delray Beach, Florida; Portsmouth, New Hampshire; and Montreal and Toronto, Canada; Ocean Properties, Ltd. Hotels & Resorts is one of the country's largest privately-owned franchisers of hotels and resorts. For more information on Ocean Properties Ltd., please visit , or contact Loren Gray at 561-274-2323.

About ZDirect, Inc.

Based in Miami, Florida, ZDirect, Inc. is the preeminent provider of solutions for the hospitality and resort industry in the emerging area of Internet, electronic marketing and CRM. With its product ZMail™, the company takes email technology to a whole new level of effectiveness by giving hotel managers a powerful way to impact relationships with their previous guests and inquiry base. ZMail's suite of tools empowers professional property managers to streamline their entire eCRM effort. For more information on ZMail by ZDirect, visit , or contact Doug Reinmuth at [email protected] or Bob Fill at [email protected], or by calling toll free at 1-866-962-4548.

Elizabeth Haselden
Production Coordinator