3rd Annual Caribbean Sales & Marketing Strategy Conference Slated For Dec. 13-14, 2007 In San Juan, Puerto Rico

MCLEAN, VA | The annual Caribbean Sales & Marketing Strategy Conference will take place from Dec. 13-14, 2007 in San Juan, Puerto Rico at the InterContinental Resort & Casino. For the third consecutive year, the Caribbean Hotel Association (CHA) and the Hospitality Sales & Marketing Association International (HSMAI) are teaming up to present this leading industry conference for hoteliers and tourism officials doing business in the Caribbean region. The program will feature prominent professional speakers and industry experts on a variety of issues including:

• Internet Marketing & eCommerce
• Destination Marketing & Branding
• Integrated Marketing Communications
• Managing Your Mix of Business

“The education and information that is delivered during these two agenda-packed days is invaluable to sales and marketing professionals doing business in the Caribbean, and the program reflects the particularities and nuances of the region,” states Robert A. Gilbert, CHME, CHA, president & CEO of HSMAI.

The event is targeted to a range of industry professionals, including:

• Hotel and resort sales and marketing directors, general managers and owners;
• Corporate sales, marketing and operations directors and managers;
• Destination marketing organization sales and marketing directors and managers;
• Government officials, ministers of tourism and representatives of national tourism bureaus.

Conference agenda, registration and sponsorship details will be available at . Those interested in sponsorships can also contact Melanie Penoyar at HSMAI, (703) 610-9024 or [email protected].

HSMAI
HSMAI is an organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at annual events, including HSMAI’s Affordable Meetings®. Founded in 1927, HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 39 chapters in the Americas Region.

For more information on HSMAI, contact the Hospitality Sales & Marketing Association International, 8201 Greensboro Drive, Suite 300, McLean, VA 22102, phone (703) 610-9024; fax (703) 610-9005, or visit the web site at

CHA
The Caribbean Hotel Association (CHA) is dedicated to optimizing the full potential of the Caribbean hotel and tourism industry by serving member needs and building partnerships. The members of CHA represent the entire spectrum of the hospitality industry’s private sector, from over 800 member hotels with more than 126,000 hotel rooms in 35 national hotel associations, to allied members including airline executives, tour operators, travel agents, trade and consumer press, hotel and restaurant suppliers, and others. .