IHG Appoints Vice President, Sales & Marketing, Greater China
Singapore -- IHG (InterContinental Hotels Group) has promoted Dexter Chia, to vice president, sales & marketing, Greater China. In his new appointment, Dexter will oversee brand performance and extend IHG’s brand leadership in Greater China. He will also provide direction with sales and marketing strategies to drive revenue and maximize hotel performance.
Edmond Ip, chief operating officer, Greater China, IHG, said: “We are delighted at being able to make this key appointment from within the company. Dexter’s role as vice president, sales and marketing, is an important step in ensuring the continued growth and success of IHG as the largest international hotel management company in Greater China. Dexter’s track record and proven experience in business development and strategic planning makes him the ideal person to spearhead our future growth. We are confident that he will uphold our rapid pace of growth, strengthen brand preference among consumers and establish IHG as the partner of choice for hotel developers in Greater China.”
Dexter has 18 years of experience in the hospitality industry. Prior to IHG, he held regional sales and marketing positions at various companies, including Shangri-La Hotels and Resorts and Pan Pacific Hotel and Resorts.
Dexter holds diplomas in Hotel Management, Food and Beverage and a Sales and Service Certificate from “Les Roches” in Switzerland. He speaks fluent Mandarin and English, and has a working knowledge of German and French.
InterContinental Hotels Group PLC (IHG) of the United Kingdom [LON:IHG, NYSE:IHG (ADRs)] is the world's largest hotel group by number of rooms. IHG owns, manages, leases or franchises, through various subsidiaries, over 3,700 hotels and more than 558,000 guest rooms in nearly 100 countries and territories around the world. IHG owns a portfolio of well recognised and respected hotel brands including InterContinental® Hotels & Resorts, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites® and Hotel Indigo®, and also manages the world's largest hotel loyalty programme, Priority Club® Rewards with over 33 million members worldwide.
The company pioneered the travel industry’s first collaborative response to environmental issues as founder of the International Hotels and Environment Initiative (IHEI). The IHEI formed the foundations of the Tourism Partnership launched by the International Business Leaders Forum in 2004, of which IHG is still a member today. The environment and local communities remain at the heart of IHG’s global corporate responsibility focus.
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