IHG Strengthens Asia Pacific Sales And Marketing Team With Appointment Of Gary Rosen, Eve Weatherburn And Ken Wong
Team additions to support IHG’s increasing Asia Pacific presence and robust hotel opening pipeline
Singapore, IHG Asia Pacific today announced the appointment of Gary Rosen as senior vice president, sales and marketing, Eve Weatherburn as director of brand management for InterContinental Hotels & Resorts, and Ken Wong as regional director of sales and marketing for Greater China. These additions to the sales and marketing leadership team will further support the continuing expansion of IHG’s presence in the Asia Pacific, one of the...
Singapore, IHG Asia Pacific today announced the appointment of Gary Rosen as senior vice president, sales and marketing, Eve Weatherburn as director of brand management for InterContinental Hotels & Resorts, and Ken Wong as regional director of sales and marketing for Greater China. These additions to the sales and marketing leadership team will further support the continuing expansion of IHG’s presence in the Asia Pacific, one of the most important regions for the company worldwide.
Gary joins IHG from McDonald’s Corporation, where he most recently held the position of vice president, chief marketing and corporate affairs officer for McDonald’s China. With over 20 years of sales and marketing experience in the fast moving consumer goods sector, Gary was instrumental in turning around McDonald’s business, driving brand leadership and delivering record sales and operating income. Prior to his role in China, Gary was senior director of global marketing for McDonald’s Corporation. In previous roles with companies such as Simon Marketing Inc. and Walt Disney, he was responsible for driving brand performance through innovative marketing plans and alliance relationships.
In his new role at IHG, Gary will lead the company’s brands, marketing, sales and communications teams in Asia Pacific to strengthen IHG’s brands and drive hotel performance.
Eve commenced her new role as director of brand management for InterContinental Hotels & Resorts and joins IHG with strong experience in hotel industry brand strategy and management. Her most recent role was with Australian-listed property company The GPT Group as divisional marketing manager for its retail sector, with a focus on brands and campaigns development. Prior to that, Eve worked with Carlson Hotels Asia Pacific, where she was responsible for both corporate and hotel branding across the Asia Pacific region. In her new role, Eve is responsible for enhancing the market position of InterContinental Hotels & Resorts, IHG’s luxury hotel brand, which has 147 hotels worldwide including 34 hotels in the Asia Pacific region.
Ken has over 20 years of experience in the hospitality including 15 years in sales and marketing and seven years in China. Prior to joining IHG, Ken was with Marriott International as director of sales and marketing for the company’s Marriott and Ritz-Carlton hotels in Beijing. He has also held previous appointments with Shangri-La and Starwood, and has extensive sales and marketing training and hotel pre-opening experience. Ken will employ the group’s sales and marketing resources to drive revenue and increase hotel performance for IHG, the largest international hotel management company in Greater China.
The company pioneered the travel industry’s first collaborative response to environmental issues as founder of the International Hotels and Environment Initiative (IHEI). The IHEI formed the foundations of the Tourism Partnership launched by the International Business Leaders Forum in 2004, of which IHG is still a member today. The environment and local communities remain at the heart of IHG’s global corporate responsibility focus.