New Book by Dr. E. Andrew Boyd, PROS Chief Scientist, Explores Important Lessons in Pricing

HOUSTON | PROS, a world leader in pricing and revenue optimization science and software for manufacturing, distribution, services, hotel/cruise, and airlines, announces the release of Dr. E. Andrew Boyd’s latest work on Pricing Science and Management.

Chief Scientist Dr. Boyd, recently named a Fellow by The Institute for Operations Research and the Management Sciences (INFORMS), has over 25 scholarly publications to his credit, numerous research grants from agencies such as the National Science Foundation and the Federal Aviation Administration, and has written several technical articles and book chapters. Dr. Boyd is also an active participant at industry conferences on pricing and revenue optimization including the upcoming 14th Annual PROS Pricing Excellence Summit April 20-23 in Houston, Texas.

The Future of Pricing: How Airline Ticket Pricing Has Inspired A Revolution leads the reader through the history and future of pricing and revenue management science. Using firsthand accounts, interviews, anecdotes, and examples, Dr. Boyd leads a guided tour through pricing concepts that are revolutionizing the way companies approach profitable growth.

“This book is a must-read for anyone who has ever thought about pricing,” says reviewer Laura Preslan, Industry Solutions Director for Microsoft. Dr. Boyd in a recent interview added, “The shift toward rational, scientific pricing is inevitable.” Dr. Boyd continues, “Those companies that don’t learn how to take advantage of the brave new world of pricing will ultimately be driven out of business.”

A McKinsey Study found that on average a 1% improvement in price translates to an 11% improvement in operating profit. Dr. Boyd’s book explores how pricing and revenue-focused efforts consistently outperform CRM, ERP, and other recently popular process automation technologies. Rooted in the early days of travel industry computerized reservation systems and rudimentary yield management tools, Price Management Software is expected to become a billion-dollar market by 2010.

About PROS | PROS Holdings, Inc. (NYSE:PRO) is a leading provider of pricing and revenue optimization software products, specializing in price analytics, price execution and price optimization. By using PROS' software products, companies gain insight into their pricing strategies, identify pricing-based profit leaks, optimize their pricing decision making and improve their business processes and financial performance. PROS' software products implement advanced pricing science, which includes operations research, forecasting and statistics. PROS’ high-performance software architecture supports real-time high-volume transaction processing and allows PROS to handle the processing and database requirements of the most sophisticated and largest customers, including customers with 100s of simultaneous users and sub-second electronic transactions. PROS also provides a range of services that include analyzing a company's current pricing processes and implementing software products to improve pricing performance. PROS has implemented over 200 solutions across a range of industries in more than 40 countries.

Founded in 1985, PROS is headquartered in Houston, Texas. Today, PROS has over 300 employees, more than 100 with advanced degrees and 20 with Ph.D.s. To learn more about PROS, please visit .

Forward-looking Statements | This press release contains forward-looking statements, including statements about the functionality of the PROS products and their ability to manage and forecast across an enterprise. The forward-looking statements contained in this press release are based upon PROS historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates or expectations will be achieved. Factors that could cause actual results to differ materially from those described herein include PROS ability to develop new products and product enhancements with the required functionality desired and PROS ability to implement and support successfully its products to the expectations of its customers. Additional information relating to the uncertainty affecting the PROS business are contained in PROS filings with the Securities and Exchange Commission. These forward-looking statements represent PROS expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future, whether as a result of new information, future events or otherwise.