London - Leonardo Media, innovators in managing and distributing Rich Media Content for the travel sector have expanded their relationship with Amadeus to supply hotel multimedia services.

Leonardo has provided Amadeus with a fully automated online gateway for their partner hotels to aggregate and manage all of their multimedia content within one centralised repository – including marketing text in up to 45 different languages. The platform, called Amadeus Multimedia Gateway allows hotel chains to upload pictures and marketing text for every property in the chain simultaneously.

David Elton, Leonardo’s chief executive officer said “Amadeus is committed to enabling the hotel community to build their brands with an enhanced visual presentation of the product. In line with our continuous technology evolvement, Leonardo has provided Amadeus with a broader range of functionality to fully automate processes for greater control and efficiency, facilitate faster delivery of content to Amadeus products and Web sites and provide more comprehensive reporting at both chain and property level.”

Jean De Durfort, Amadeus’ head of hotel distribution, says, “It is increasingly important for hotels to differentiate their offer and establish a strong brand in an ever-more crowded market place; we have worked with Leonardo to help hotel chains achieve this in a much more efficient and standardised way.”

About Leonardo | Leonardo’s electronic solutions are designed to simplify the management and optimization of rich media content, the creation and delivery of eMarketing promotions and eBrochures and the automation of image distribution to travel channels. Leonardo provides a one stop central source for the GDS and travel channels to receive up-to-date digital travel content in the variation of formats that they require.

Leonardo manages rich media content for over 65,000 hotels and has contracts in place with many prominent global hotel chains such as Carlson, Destination Hotels & Resorts, InterContinental Hotels Group, Kersner International, Leading Hotels of the World, Luxe, Nikko, Peninsula, Preferred Hotel Group, Raffles/Swissotel, Resort Quest, Rosewood, Small Luxury Hotels, Starwood, and Worldhotels. Leonardo works with more than 80 Tourist Boards, including Singapore, Portugal, The Hague, and Antigua and Barbuda. Its major travel channel partners include Amadeus, Galileo, Sabre, Pegasus and Worldspan and Worldres along with travel sites such as Cheaptickets, Kayak, Yahoo!, Opodo, Orbitz and NorthStar Travel Media. Additional information about Leonardo can be found at

Amadeus | Amadeus offers a full range of technology and distribution solutions to the hotel industry. Over 1,000 properties in 35 countries increase their revenue by 4 – 8% using Amadeus Revenue Management System. 6,700 hotel properties in 75 countries use Amadeus Property Management System and more than 75,000 hotels distribute their rooms to a global travel-buying market though Amadeus’ distribution solutions. 400+ Amadeus hotel specialists are dedicated to serving hotels across the globe.

Amadeus has central sites in Madrid (corporate headquarters & marketing), Nice (development) and Erding (Operations – data processing centre) and regional offices in Miami, Buenos Aires and Bangkok. At market level, Amadeus maintains customer operations in 76 countries covering more than 215 markets. The company is majority owned by WAM Acquisition, whose shareholders are BC Partners, Cinven, Air France, Iberia and Lufthansa. Amadeus employs over 7,600 employees worldwide, representing 95 nationalities. Amadeus' revenue for the twelve months ended 31 December 2006 was EUR2.683m.

More information about Amadeus hospitality solutions are available at:

Megan Lawrence
Marketing Manager
+44 20 7098 9835