Travel Business Roundtable (TBR), Travel Industry Association (TIA) And Discover America Partnership Announce Intent To Combine Forces, Become Single Organization In 2009
Through this process, we have demonstrated what can be achieved for the industry when we work together to create a compelling vision for success, and a strategy to achieve it. It is in the highest interest of the travel industry to sustain this level of cooperation for the long term, in order to address the substantial challenges and opportunities of the future.
Therefore, the Travel Business Roundtable, Travel Industry Association and Discover America Partnership will begin on January 1, 2008 the process of becoming a single organization in 2009. Components of this process include:
- TIA will absorb the staff of the Discover America Partnership;
- TBR and TIA will jointly create a multi-faceted public affairs program;
- TBR and TIA will strengthen their internal government relations capabilities, create an industry-wide grassroots program, establish a public policy research center and enhance their strategic communications; and
- TBR and TIA will explore a new name for the combined organization, based on all appropriate market research and industry input.
This fully-coordinated effort will require active cooperation and participation with other travel industry associations to best represent the broad domestic and international issues that affect the entire $1.2 trillion U.S. travel community.
The Travel Business Roundtable (TBR), a strategic partner to the Travel Industry Association, is a CEO-based organization representing all sectors of the travel and tourism industry. TBR’s mission is to educate public officials and policymakers about the important social and economic contributions of the travel and tourism industry. For more information, visit .
The Discover America Partnership – launched in September 2006 by some of America’s foremost business leaders, as well as hundreds of travel industry leaders – is an aggressive, Washington, D.C.-based, advocacy campaign designed to educate policymakers on the power of travel; highlight the unnecessary obstacles to welcoming more visitors; and, through extensive research, determine how the US can better compete for international visitors. More information on the Partnership can be found at
The Travel Industry Association is the national, non-profit organization representing all components of the $700 billion travel industry. TIA's mission is to promote and facilitate increased travel to and within the United States. TIA is proud to be a partner in travel with American Express. For more information, visit .
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