Park Plaza Hotels Announce New Strategic Airline Partnerships
Amsterdam | Park Plaza Hotels has today announced an additional 14 airlines have joined their network of strategic partners which already included British Airways, American Airlines, United Airlines, Northwest Airlines and Delta.
Now frequent flyers of SAS, KLM/Air France, Lufthansa, Continental, Qantas, US Airways, Midwest Airlines, Air Canada, Aeromexico, Icelandair, Japan Airlines, Cathay Pacific, Lan Chile, and Asiana will be able to earn 500 air miles per stay at all Park Plaza Hotels and art’otels across Europe, Middle East & Africa.
Robert Henke, Vice President Marketing comments:
“We are delighted to offer our guests the opportunity to earn air miles through an even wider network of airline partners. Driving loyalty to our brand has always been one of our core objectives, so being able to reward our guests for selecting us above others is of huge value. Working with 19 distinguished airlines partners not only will improve our overall guest satisfaction, it will also enable us to extend our brand reach to a global audience of regular business travellers. We are confident that expanding our strategic partners, particularly with these airlines, will prove lucrative to our guests and our company.”
Park Plaza Hotels is owner, operator and franchisor of hotels in Europe and the Middle East. The Company operates under two brands: Park Plaza Hotels & Resorts (part of Carlson Hotels Worldwide), over which the Company has exclusive rights in 56 countries in EMEA and art’otel, a brand to which the Company has exclusive worldwide rights. Park Plaza Hotels also manage the luxury all-suite Plaza on the River – Club and Residence, London.
There are currently 24 properties and 4,128 rooms in total. By 2010, the Company’s committed projects and territorial franchise agreements will add a further 1,843 and 2,210 rooms respectively, bringing the total number of rooms to 8,181.
The company is dedicated to providing a highly competitive offering to hotel investors and operators. Through its partnership with Carlson Hotels Worldwide, the company is connected to powerful loyalty programmes such as goldpoints plussm and Look To Book® and a worldwide distribution network of travel agents and websites all capable of delivering high volumes of business to its hotels. Strong sales, marketing, IT and operations led from three regional offices in Amsterdam, Berlin and London complete the package.
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