The world of the internet is advancing and evolving rapidly. People are talking about social mapping and social graphs, use terms like widgets, mash-ups, wikis, gadgets, UGC, peer reviews, RSS feeds. All of this they call Web 2.0 or rather Travel 2.0 for the Hotel Industry and Tourism.

But what does this mean for your hotel? Do you need to make any changes to your website? How does it affect your marketing strategy?

We will show you how you can make it happen!

The Web 2.0 + Hotels = Travel 2.0 workshop is a practical interactive day where you will discover the latest developments on the web. We will work together to develop and implement some useful new features and tools to manage your online profile.

The highlights:

  • Why is Web 2.0 important for my hotel?
  • How is search engine optimization changing?
  • What do I do with online reviews and travel blogs?
  • How can I build my own online review tracking tool?
  • What is Google local business and how can I use it?
  • How can I create my own Google Maps with local attractions and transportation?

Bring your laptop! As you will be building new tools during this full day workshop (starting at 9.00 am), you can’t do without a computer. And it may sound old school…. but we will send you some homework before the start of the course to make sure you’re ready to go.

We offer an early bird price of €495, instead of €595, if you register before December 31, 2007.

The Calendar

  • 8 Feb 2008, Amsterdam
  • 29 Feb 2008, Barcelona
  • 14 Mar 2008, Prague
  • 4 Apr 2008, Rome
  • 25 Apr 2008, Paris
  • 23 May 2008, Dublin
  • 20 Jun 2008, Berlin
  • 3 Jul 2008, Lisbon
  • 26 Sep 2008, London
  • 17 Oct 2008, Stockholm
  • 31 Oct 2008, Milan
  • 21 Nov 2008, Copenhagen
  • 28 Nov 2008, Mallorca
  • 5 Dec 2008, Madrid

Web 2.0 + Hotels = Travel 2.0 by Xotels... Gloves off and Hands on!

Patrick Landman
CEO @ Xotels

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