Scent Branding | The Sweet Smell of Success

HSMAI Marketing Review | Summer 2007

Bringing scent into the marketing mix is a natural extension for hotels that have given careful consideration to appealing to our other senses. As they’ve fine-tuned their architecture and spiffed their interior design, upped their thread counts and padded their beds, retooled their menus, and remixed the music that accompanies these stage sets, they have discovered that scent also evokes a brand personality that is sure to be remembered.