SHERMAN, Conn. This year for the first time ever, PhoCusWright@ITB will include The PhoCusWright Bloggers Summit, a new event dedicated to outstanding content and networking opportunities for bloggers and leaders in the travel industry.

The PhoCusWright Bloggers Summit, which will be held on March 5-6 during the ITB conference in Berlin, is a brand-new part of PhoCusWright@ITB, a one-day event designed to build knowledge and contacts for the e-commerce side of the travel business. ITB Berlin is the world’s leading travel trade show, with more than 180,000 visitors and over 10,000 exhibitors from 180 countries.

The PhoCusWright Bloggers Summit workshops, presented by the Tips from the T-List book, will explore innovations in blogging and user-generated content trends with an expert panel of travel marketers and technologists from around the world. Summit participants also will hear how an active, content-producing network of bloggers can have a growing influence on online spending habits. Other Bloggers Summit sessions will focus on gathering and sharing techniques, strategies, contacts and more. The Summit workshops are open to all ITB Berlin attendees; all other Summit sessions are available to approved bloggers (see link below for more information).

“We’re excited to bring this new Bloggers Summit to PhoCusWright@ITB,” said Bruce Rosard, vice president, sales and marketing for PhoCusWright. “This event will give valuable tools to travel suppliers, DMOs, OTAs and other companies that are looking to engage the blogging community and to focus user-generated content for their benefit.”

“Travel industry bloggers are impacting the industry; PhoCusWright is enabling the blogging community with exclusive content and press credibility,” said Stephen Joyce, publisher of the Tips from the T-List book. “Bringing an international group of key travel industry bloggers together will strengthen the community and give great insights to our readers,” added Joyce. Jens Thraenhart, the book’s editor in chief states, “The collective knowledge of the T-List blogging community and making this content available in the form of the Tips from the T-List book (a summary of the most relevant posts) as well as the Bloggers Summit (panel discussions of bloggers sharing best practices) will provide vital expertise for travel, hospitality and tourism practioners.”

PhoCusWright is still accepting qualified travel industry bloggers who wish to participate in the Summit along with other industry leaders. More information for attendees and potential blogger participants is available online at .

About PhoCusWright Inc. | PhoCusWright is the travel industry research authority on the evolving dynamics that influence how travelers, suppliers and intermediaries connect. Independent, rigorous and unbiased, PhoCusWright enables companies to make smart, profitable decisions.

PhoCusWright provides global marketplace intelligence, offering an array of qualitative and quantitative research through subscription services, individual reports and sponsored assignments. Areas of emphasis include consumer travel planning behavior as well as industry segmentation, sizing, forecasting, trends and analysis. Clients represent all facets of the industry value chain from around the world.

The company is headquartered in Connecticut, USA, with offices in New York, Duesseldorf and Mumbai. For more information:

About The Tips From The T-List | The Tips from the T-List is a non-profit group that collaborates with the most influential travel industry bloggers to produce both a print and e-version of their Tips From The T-List book. The book has been distributed at Canada-e-Connect (Vancouver, Canada), PhoCusWright (Orlando, FL United States), Travolution (London, United Kingdom), and the Web-in-travel conference (Singapore).

The book is relevant for executives, marketers, and decision makers from DMOs, tour operators, and large intermediaries from all around the world. The Tips from the T-List is evolving and changing to incorporate the latest trends in the travel industry; an ITB-specific edition is planned for The PhoCusWright Bloggers Summit in March. For more information:

About ITB Berlin | As a driving force in the travel industry, ITB Berlin gives important impulses to a continuously growing market. With more than 180,000 visitors, among these 108,000 trade visitors, and over 10,000 exhibitors from 180 countries, ITB Berlin is the leading B2B platform of all tourism industry offers. In addition, the world’s largest tourism convention, Market Trends & Innovations, provides unique opportunities to benefit from the leading think tank of the global tourism industry. All levels of the value added chain are present: tour operators, booking engines, destinations, airlines, hotels, car rentals, etc. For more information:

Bruce Rosard
860-350-4084 x 375
Phocuswright

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