IN his SoHo office, the architect Gene Kaufman is presenting drawings of his latest buildings. “This one is for Marriott in Chelsea,” he said, pointing to a rendering of a slender, gray tower. “This is a Sheraton on Canal Street. This one’s a Doubletree in the financial district ...” Mr. Kaufman is just getting warmed up. Many architects would be happy to design a single hotel in Manhattan; his firm, Gene Kaufman Architect, is designing 36 of them. Nearly all are for national brands that are trying to establish beachheads in the city.

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